Twitter Shares Tips on Best Tweet Copy For Announcing a Product Launch


Twitter is once more with further options on writing environment friendly tweets, this time with a focus on asserting new merchandise.

Last month, Twitter’s Joe Wadlington shared options in a video demonstrating the excellence between good and harmful tweet copy.

Wadlington currently printed a comparable video about good and harmful tweet copy from the angle of a enterprise sharing details about a product launch.

Here’s the occasion supplied of the “bad” tweet copy:

Twitter Shares Tips on Best Tweet Copy For Announcing a Product LaunchExample of “bad” tweet copy

These have been highlighted as areas of enchancment throughout the above tweet:

  • Too prolonged: With a tweet this prolonged you run the possibility of consumers shedding curiosity sooner than they finish finding out.
  • Redundant emojis: Using a calendar emoji in a tweet about a calendar is pointless and repetitive.
  • Filler phrases: Words like “very,” and completely different styles of filler phrases, may very well be eradicated to shorten the dimensions of the tweet.
Twitter Shares Tips on Best Tweet Copy For Announcing a Product LaunchEdits made to the harmful tweet copy

Based on Wadlington’s options, proper right here’s what a less complicated tweet would appear like.

Twitter Shares Tips on Best Tweet Copy For Announcing a Product LaunchMore environment friendly tweet copy

The following changes have been made throughout the occasion above:

  • The measurement of the tweet was significantly shortened.
  • A line break was added the place textual content material was eradicated, making the tweet less complicated to study.
  • The calendar emoji was modified with a confetti emoji.
  • A clear call-to-action is used on the end.

See the whole video beneath:



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