Top Holiday Social Media Campaign Ideas to Try


Social media is extra aggressive and noisy than ever, however the holidays supply an ideal alternative to minimize via the noise and achieve a bonus over your rivals.

This is as a result of individuals’s feelings are actively engaged with a mix of pleasure and nostalgia. If you may faucet into that, then you may usually multiply the effectiveness of your social media efforts.

Most individuals merely telephone of their vacation advertising, although.

Many will simply slap some clip artwork collectively, supply a small promotional low cost, submit it to Facebook, and name it a day.

Then they’ll marvel why they didn’t get a lot traction.

The secret is to have interaction along with your viewers on an emotional degree and get your message in entrance of sufficient individuals. This will usually additionally require some quantity of paid advertisements.

The magnificence is that there are such a lot of holidays that you’ve a year-long stream of alternatives. Some holidays could also be higher fitted to sure industries, however inventive entrepreneurs in any business ought to have the opportunity to leverage nearly any vacation.

In this chapter, I’m going to define a number of ways you should use in your individual social media advertising for the vacations, together with numerous particular examples of a few of the content material you would possibly think about creating.

These examples aren’t essentially meant as a blueprint, however extra of a spark to get your creativity flowing so you may give you particular holiday-themed content material that’s related to your corporation.

Let’s get began…

Decorate Your Profile

This is the primary and most evident part of social media advertising for the vacations and it takes the least effort.

Simply replace your cowl picture and profile image to replicate the vacation.

For your cowl picture, this would possibly imply changing your regular picture with one in all your employees carrying Halloween costumes in entrance of your constructing or perhaps throwing sweet from a Christmas float. Or you would possibly simply use a holiday-themed graphic.

How you deal with your profile image would possibly rely upon whether or not it’s a headshot or a emblem.

For instance, if we’re speaking a couple of headshot, you would possibly placed on a Santa hat or reindeer antlers. If we’re speaking a couple of emblem you would possibly superimpose falling snow over your emblem or drop some sweet canes or holly within the nook of the picture.

On some platforms, you would possibly even use holiday-themed background colours in a few of your posts main up to a vacation. You may even embrace holiday-themed static pictures or animated GIFs in your posts.

Be Like Santa

Everyone loves getting presents. Well, perhaps apart from these individuals with warrants who received lured into an arrest by police below the guise of a free prize.

But just about everybody else does.

This could make gift-giving a robust manner to generate publicity via social media. Some holidays could also be higher fitted to this, akin to Christmas or Valentine’s Day.

But it could possibly work for many holidays. And the fantastic thing about this method is that it’s precisely the sort of factor that may get lots of people speaking about it and your organization on social media.

Now after I discuss giving a present, it’s essential to level out that it doesn’t essentially have to be costly, but it surely does want to have some actual worth.

I’ll provide you with an instance of what not to do.

I labored with a photographer a number of years in the past who despatched me a Christmas “gift” that consisted of an inexpensive Christmas card with a word handwritten on the within that mentioned:

“I wanted to thank you for being a customer. As a Christmas gift to you, I’d like to offer you a 10% discount on any new photography projects between now and the end of the year.”

That’s not a present.

It’s a promotion. And not a really spectacular one at that.

If you’re going to give a present, give an precise reward with no strings connected.

And that reward must be of enough worth, relative to the worth level of your services or products, but it surely doesn’t want to be associated to your corporation.

For instance, you would possibly ship out a elaborate field of Christmas candies to their prime prospects. In a tight-knit and tech-savvy business like ours, lots of the recipients of a present like this could instantly hop on social media to submit about their superb reward, and they might often tag the corporate that despatched it.

Some might and a few gained’t, however you must by no means ask anybody to submit about their reward as a result of that can make the reward appear insincere. They’ll in all probability query your motives in giving it to them, and should even query how a lot you actually worth them as a buyer.

The keys to giving the sort of presents which might be extra doubtless to get individuals speaking on social media are to:

  • Give one thing of enough worth. (When unsure, extra is best.)
  • If doable, tailor the reward to their character and pursuits.
  • Don’t ask them to submit about it on social media. Not even subtly.

Holiday-Themed Content

There are a nearly limitless variety of matters you may give you to assist promote your corporation round a specific vacation.

There are two paths you may take right here:

  1. Publish long-form content material in your weblog after which share it on social media.
  2. Publish short-form content material solely on social media.

So what sort of content material goes to get individuals speaking and encourage them to share it?

Long-Form Content

While this content material in all probability gained’t drive visitors from an natural search perspective within the quick time period, it could possibly begin to drive visitors from a social perspective instantly.

This is as a result of it’s precisely the kind of content material persons are doubtless to share whereas a specific vacation is on the entrance of their thoughts.

Here are some concepts to get you began:

Halloween

  • The finest horror films. You may additional refine this by making a separate submit for the scariest, funniest, or kid-friendly horror films.
  • A complete record of native Halloween occasions.
  • The origin of varied Halloween traditions.
  • Halloween adorning concepts.
  • Top horror film villains.
  • An inventory of Halloween treats for youths with meals sensitivities.
  • Scary quick tales from native authors.

Christmas

  • The finest Christmas films. You may additional refine this by making a separate submit for youths, teen, and normal Christmas films.
  • An inventory of reward concepts for a specific kind of particular person (digital entrepreneurs, journalists, building staff, Marines, and so forth.)
  • Stories shared from individuals about their worst or finest Christmas recollections.
  • A complete record of native Christmas occasions.
  • The origin of varied Christmas traditions.
  • Christmas adorning concepts.
  • An inventory of discount, luxurious, or gag Christmas presents.

Valentine’s Day

  • The finest (or worst) Valentine or romantic films.
  • An inventory of reward concepts based mostly on how lengthy you’ve been in a relationship.
  • A variety of distinctive Valentine’s Day get all the time.
  • Stories shared from individuals about their worst or finest Valentine’s Day.
  • An inventory of native romantic eating places.
  • An inventory of discount, luxurious, or gag Valentine presents.

Short-Form Content

Polls, questions, and humorous memes rule right here. The concept is to generate fast engagement within the type of feedback and shares.

This is a place to begin, however to get important traction, you’ll want to discover a manner to join holiday-themed matters to your corporation and/or business.

Halloween

  • A ballot of the most effective (or worst) horror villains.
  • Ask individuals to share their scariest Halloween expertise.
  • A ballot of the most effective (or worst) candies.
  • Ask individuals to touch upon the plot holes in well-liked horror films.
  • A ballot on trick or treating vs going to a Halloween occasion.

Christmas

  • A ballot of the most effective (or worst) Christmas films. Bonus factors if you may get individuals debating whether or not Die Hard is a Christmas film or an motion film.
  • Ask individuals to clarify their principle of the science behind how Santa travels around the globe, flies, carries all these toys, and will get out and in of houses undetected.
  • A ballot of individuals’s favourite Christmas meals.
  • Ask individuals to touch upon the most effective or worst reward they’ve obtained or given.
  • Ask individuals to share their finest Christmas reminiscence.

Valentine’s Day

  • A ballot of the most effective (or worst) romantic films.
  • Ask individuals to touch upon the most effective or worst reward they’ve obtained or given.
  • Ask individuals to share their finest Valentine reminiscence.
  • A ballot on who they “love” most in your business or what they love about your business.
  • Ask individuals to share how they fell in love or how they knew their associate was “the one.”

Note: In circumstances the place there are a number of choices, every choice must be its personal submit.

Create a Holiday-Inspired Hashtag

Hashtags may be a good way to get lots of people speaking a couple of specific subject whereas making it simple for everybody to discover these conversations.

All it takes, in some circumstances, is for a couple of individuals to use a specific hashtag to ensure that it to take off.

The secret is to make it highly effective, humorous, or well timed, or ideally, a mix of these components.

Some concepts would possibly embrace:

Halloween

  • #ScarySEOTactics
  • #NightmareClientStories
  • #RealEstateHorrorStories
  • #TrickOrDeal withIdeas
  • #HorrorFilledBusinessIdeas

Christmas

  • #BestChristmasGiftEver
  • #WorstChristmasGiftEver
  • #ChristmasItemsForHomeBuyers
  • #MyDreamSecretSanta
  • #AllIWantForChristmas

Valentine’s Day

  • #BestGiftFromMyLove
  • #WorstGiftFromMyEx
  • #WhatILoveAboutSEO
  • #HowIMetMetMyLove
  • #CompaniesILove

Important word: keep away from tying politics in along with your hashtags as a result of that may go south actually quick.

It’s equally essential to be certain that the hashtag you need to use isn’t already in use. The baked items firm, Entenmanns, discovered this the onerous manner after they jumped on the #NotResponsible hashtag a couple of years in the past.

Elf of the Shelf

If you will have children, or know anybody who does, or have been a minimum of considerably acutely aware for the final a number of years, then you definitely’ve in all probability seen the festive, but creepy Elf on the Shelf toy.

If you haven’t, nicely, first, welcome again out of your coma. Next, I’ll provide you with a fast rationalization of what it’s.

The quick model is that it’s a magical elf who has traveled down to your own home on Santa’s orders to monitor and report in your child’s conduct.

From the time your child wakes up, nicely into the night after they’re asleep, these elves watch them. Then, after your child has lastly gone to sleep, the elf travels again to the North Pole to report to Santa.

This explains why the elf is in a special place every morning. Often doing one thing humorous.

Why can’t these elves simply use electronic mail? Or FaceTime?

I don’t know.

What I do know is that you should use this elf to promote your corporation.

“How can this creepy stalker elf help promote my business?” you ask?

In the identical manner that folks set these elves up doing humorous issues at residence, you may set them up doing humorous issues in your corporation, after which posting them to social media every morning.

Ideally, your elf ought to do issues carefully associated to your corporation. For instance, a house builder might need an elf sitting atop a truss carrying a tiny helmet.

But you’ll get much more traction in case your elf has a behavior of doing issues which might be humorous or ridiculous.

That similar residence builder might need their elf sitting on a tiny entrance finish loader, with an opened bag of cement within the background, dumping a tiny load of cement right into a cup of espresso.


Image Credits

Featured Image: Paulo Bobita



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