Top 5 Essential SEO Reporting Tools for Agencies

A top quality SEO reporting software is a vital funding for any digital company, massive or small.

For one, purchasers are going to wish to see proof of progress. It’s a complete lot simpler to have an automatic report with all vital key efficiency indicators (KPIs) delivered on a scheduled foundation, quite than manually assembling and cross-referencing knowledge factors on the final minute.

Additionally, good SEO reporting software program provides you with the data it is advisable to flag motion gadgets, see the outcomes of experiments, and finally run a profitable SEO marketing campaign.

There are a whole bunch of SEO reporting instruments in the marketplace, every with its personal advantages and downsides.

Agency Analytics, SEMrush, Moz, Google Data Studio, Authority Labs, and SE Ranking are only a handful of the assets out there to businesses.

Similar to the adage in actual property – decide any two of location, value, or measurement – as an company you should weigh the steadiness of value, options, and ease of use.

For occasion Google Data Studio is free and comes jam-packed with uncommon options like database integration, however there’s a steep studying curve.

SEMrush is all the time including new options and is comparatively simple to make use of, however it’s going to value a reasonably penny, particularly for bigger businesses.

What to Look for in SEO Reporting Tools

With so many SEO reporting instruments on the market, how will you ensure you’re selecting the best software program for your company?

Here are are 13 important necessities of SEO reporting instruments.

1. Accurate & Current Regional Data

SEO reporting is all about knowledge, so it’s vital that the software program have entry to correct and present knowledge localized to your consumer’s focused area.

Search knowledge from the U.S. is meaningless in case your consumer is making an attempt to rank for London plumbing providers, so localization issues.

Data should be up to date reliably so you can also make knowledgeable choices about the place your consumer stands in opposition to the competitors.

2. Integration with Third-Party Tools

Especially for full-scale digital advertising and marketing campaigns, the power to report on all KPIs in a single place is crucial.

The extra out there integrations with third-party instruments (e.g., Google Analytics, Google My Business, Majestic), the higher.

Some instruments even help you add customized knowledge units.

3. Scalability

You don’t wish to should retrain on or reinvest in new software program each time your company reaches a brand new tier.

The proper SEO reporting software ought to work simply as effectively whether or not you have got one consumer or 200.

4. Strong Suite of Features

An amazing SEO reporting software ought to embrace:

  • Position monitoring.
  • Backlink monitoring.
  • Competitor knowledge.
  • Analytics.

It is a bonus if the software has reporting options for social media, e-mail advertising and marketing, name monitoring, and/or paid adverts to make it a full-suite digital advertising and marketing software program.

5. Continually Improving & Updating Features

SEO is continually evolving. So ought to SEO reporting instruments.

As we proceed the transition from netwebsite optimization to net presence optimization, the power of reporting instruments to combine new options is crucial.

6. Ability to Customize Reports

Each consumer could have completely different KPIs, aims, and priorities.

Reflecting this in reporting is paramount to consumer retention.

Your reporting software program of alternative ought to have the ability to emphasize the correct knowledge on the proper instances.

7. Client Integration

An excellent SEO reporting software will need to have the consumer in thoughts.

It ought to have a easy chook’s eye overview of the fundamentals, but in addition be simple for purchasers to dig into the info at a deeper stage.

This can imply automated abstract experiences or 24/7 consumer entry to the dashboard.

8. Ability to White Label Reports

While white-labeling just isn’t important (no consumer will sniff at receiving a report with a Google brand within the prime nook), it helps hold branding constant and offers knowledgeable sheen to every thing you ship a consumer’s means.

9. Access to Support Resources

When you encounter a roadblock, high quality assist assets may also help you discover a detour.

Whether it’s detailed assist documentation, a chat function/assist desk, or responsive buyer assist on social media, discovering the assistance it is advisable to remedy the difficulty is vital.

10. Cost-to-Value Ratio

With a correct course of, time funding, and leveraging assist assets, it’s completely doable to get higher outcomes out of a free reporting software than one which breaks the financial institution.

No matter what, although, you wish to hold prices affordable.

The last item you need is a reporting software program that causes hesitation in increasing your workers or consumer base because of the related value.

11. Ability to Export Reports

Even if purchasers are given unrestricted entry to the dashboard, you need reporting that’s much more accessible.

The skill to export all knowledge by way of PDF, CSV, XLS, or e-mail is vital.

12. Automation

With the power to robotically ship experiences on a recurring foundation, it can save you money and time and dedicate these assets elsewhere.

13. Ease of Use

There is worth in intermediate and superior reporting instruments which may take longer to be taught however facilitate extra complicated evaluation.

In basic, nevertheless, the power to rapidly get new customers in control is vital, whether or not they’re purchasers or workers.

Top SEO Reporting Tools

In evaluating 5 of the preferred SEO reporting instruments, primarily based on the above standards, right here is how they stack up:

SEO reporting tools

In contemplating all necessities, Agency Analytics stands as the most effective worth in my view, adopted by SE Ranking, SEMrush, Google Data Studio, and Authority Labs.

1. Agency Analytics

My Overall Rating: 4.7/5

Agency Analytics

Agency Analytics is a top quality introductory/intermediate reporting software for businesses. Among the instruments on this record, it is without doubt one of the most cost-effective and straightforward to make use of for small to mid-sized businesses.

It begins at $49 per thirty days with limitless workers and consumer logins, a white-label dashboard, and automatic branded experiences. You may buy extra marketing campaign and key phrase credit in case you hit the default cap.

Agency Analytics comes with 30+ third-party knowledge integration, from the fundamentals like key phrase rankings and Google Search Console to integrations with name monitoring software program, e-mail advertising and marketing software program, and extra.

However, this reliance on third-party knowledge means if there may be an interruption within the transmission, you will have incomplete experiences.

Though new integrations are all the time being added, they are often glitchy at first which makes them unreliable to share with purchasers till stabilized.

With the power for purchasers to log in and look at every day knowledge updates, it supplies real-time transparency.

Automated experiences might be personalized, and the drag-and-drop personalized dashboard makes it simple to emphasise precedence KPIs.

2. SE Ranking

My Overall Rating: 4.5/5

SE Ranking

The most cost-effective of the instruments on this record, SE Ranking has plans beginning at simply $7 per thirty days – although the minimal of $39 per thirty days plan is critical for businesses monitoring a number of web sites.

Setup is a breeze, because the on-screen tutorial guides you thru the method.

SE Ranking encompasses a robust assortment of SEO-related instruments, together with present and historic place monitoring, competitor SEO analysis, key phrase suggestion software, backlink explorer, and extra.

SE Ranking is connected with Zapier, which permits customers to combine greater than 1,000 apps and supply a excessive stage of automation between apps like Klipfolio, Salesforce, HubSpot, and Google Apps.

At a newbie to intermediate stage, SE Ranking is an efficient SEO reporting software.

You could wish to look in a special course in case your company requires extra technical implementations or superior customization.

3. SEMrush

My Overall Rating: 4.4/5


SEMrush is without doubt one of the most SEO-focused reporting instruments on the record, which is mirrored of their options. Starting at $99 per thirty days per person, SEMrush supplies a full suite of instruments that may be discovered at an intermediate stage.

A serious draw back of SEMrush, particularly for cost-conscious businesses, is that an account comes with just one person login.

Having to buy particular person licenses for every SEO analyst or account supervisor provides up rapidly and every thing however the enterprise license caps out at three customers per account. This makes scalability a problem.

SEMrush has each branded and white label experiences, relying in your subscription stage. It makes use of a proprietary knowledge stream, monitoring greater than 800 million key phrases.

The ever-expanding “projects” function covers every thing from place monitoring to backlink monitoring and social media evaluation.

Though it doesn’t fall particularly underneath the scope of SEO reporting, SEMrush’s innovation makes it a one-stop store for many businesses.

Project options embrace Ad Builder, which helps craft compelling advert textual content for Google Ads, to Social Media Poster which permits businesses to schedule consumer social posts.

Combining such various options underneath the SEMrush umbrella offsets its comparatively excessive value, particularly in case you can cancel different redundant software program.

4. Google Data Studio

My Overall Rating: 3.6/5

Google Data Studio

Currently in beta, Google Data Studio is without doubt one of the latest choices from the Mountain View megacorp.

Though it’s way more technical and requires extra time funding to arrange than most different instruments on this record, it ought to be intuitive for workers who’re conversant in Google Analytics.

If you’re on the fence, GDS is totally free.

A serious upside to GDS is superior integration with different Google properties like Analytics, Search Console, Ads, and YouTube.

Like different reporting instruments, it additionally permits third-party knowledge integration, however the skill to question knowledge from databases included MySQL, PostgreSQL, and Google’s Cloud SQL units it aside.

With correct setup, you’ll be able to customise experiences with vital KPIs, pulling from lead data and buyer data. For ecommerce purchasers, you’ll be able to even combine gross sales knowledge.

Though preliminary setup shall be way more technical, the power to import templates saves effort and time.

You may create your templates, which higher replicate your processes and might be shared throughout purchasers. Google additionally has introductory video walk-throughs that will help you get began.

5. Authority Labs

My Overall Rating: 3.2/5

Authority Labs

If you’re wanting for a simple place monitoring software, Authority Labs will get the job achieved.

Authority Labs is $49 per thirty days for limitless customers, although for white label reporting you have to to improve to the $99 per thirty days plan.

You can monitor regional rating knowledge, get insights into “(not provided)” key phrases, monitor competitor key phrases, and scheduled automated reporting.

However, the shortage of different important options like backlink monitoring or analytic knowledge means you’ll have to complement this software to supply a full SEO reporting image for purchasers.


There are many high quality SEO reporting instruments in the marketplace.

SE Ranking has incredible value to worth ratio, whereas Google Data Studio has superior reporting capabilities in case you can stand up to a better barrier to entry.

Agency Analytics prioritizes consumer entry, which is an enormous deal if transparency is a core worth for your company.

Authority Labs retains it lean and clear, whereas SEMrush is all the time including revolutionary options.

Consider what issues most to your company. Is it:

  • Feature depth?
  • Scalability?
  • Cost-to-value ratio?

Once you weigh the components that matter most for your company, yow will discover the correct SEO reporting software.

Image Credits
All screenshots taken by creator, February 2018

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