Tag Archives: Social

Paid Social Performs Better Than Expected This Year, New Report Says

Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “Since our April 2019 forecast, we’ve increased our estimates for […]

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Top Holiday Social Media Campaign Ideas to Try

Social media is more competitive and noisy than ever, but the holidays offer a perfect opportunity to cut through the noise and gain an advantage over your competitors. This is because people’s emotions are actively engaged with a combination of excitement and nostalgia. If you can tap into that, then you can often multiply the […]

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The Top 25 Movies About Social Media to Add to Your Watch List

Looking for social media movies and television shows that hold up a mirror to our 21st century existence? We’ve rounded up the top movies and TV show episodes that highlight how deeply social media has penetrated our culture. Among them, you’ll find horror films where social media connections turn creepy, documentaries that explore topics like […]

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5 of the Best Social Media Lead Gen Techniques

I have worked with B2B advertisers for nearly my entire PPC career. During this time, social platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Facebook and LinkedIn exclusively because these are two […]

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Google’s John Mueller on Social Bookmarking for Links

Google’s John Mueller on a Webmaster Hangouts answered a question about social bookmarking for links tactic. Google’s Mueller offered insight into how Google treats low quality link building. What is Social Bookmarking for Links? Social Bookmarking is a variation of forum spamming. The idea behind is that social media websites contain “authority” and that by […]

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Building Links Through Social Responsibility

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]

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5 Tools to Track Your Brand Mentions on Social Media

Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case. And even though the truth might hurt sometimes, this scenario is a dream come true for marketers […]

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7 Types of Social Proof to Grow Your Ecommerce Sales

What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting […]

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A Complete Guide to Social Media Customer Service

Social media was created with the idea of dialogue in mind, so it’s not surprising that more and more users choose it as the main channel of communication with brands. According to a study by J.D. Power, 67 percent of consumers have used a company’s social media site for servicing; therefore, having a social customer […]

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3 Steps to Conjure Content That Performs in Search & Social

You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You carefully placed images, video, and text to make it as visually appealing as possible. You painstakingly analyzed the top posts on BuzzSumo to help craft the […]

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