Tag Archives: SEO

12 Ways to Build a Winning SEO Strategy on a Small Budget

We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech. A world-class agency planning their next digital PR campaign. A fund for stationery that rivals your entire year’s marketing budget. It can feel demoralizing as […]

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Google’s John Mueller: Never Blindly Follow Big Sites’ SEO

Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The […]

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8 Tried & Tested Tips for Improving SEO & Developer Relations

The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. From a developer’s point of view, SEO can seem like a never-ending source of tickets and […]

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Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links […]

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5 Tips to Get Non-SEOs Bought Into SEO

Not to be pessimistic, but SEO can be an incredibly frustrating job. It didn’t take very long working in the industry for me to realize that SEO professionals were the outsiders. Our success often relied on other teams, not our own, so we were relegated to asking for favors. At best, these requests would make […]

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SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

Learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how they work together. The post SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen appeared first on Search Engine Journal.

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How to Think About Them for SEO

Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm. Everyone from Ivy League PhDs to street smart elementary school dropouts search […]

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Your Secret to SEO Success

Because Google won’t tell us exactly how their search algorithms work (come on already Google!), oftentimes the answer we get in SEO is “it depends.” While this is an unsatisfying answer, there are many valid reasons for it – different websites, different niches, different audiences, different competition, etc. But what if I told you there […]

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A 50-Point Audit for Getting Started with Local SEO

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack. According to Moz’s 2018 local search ranking factors survey, there are some changes […]

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An Introduction to Python for Technical SEO

Python has been receiving a lot of attention within the SEO community recently. So, being the curious technical SEO that I am, I started looking into why and before I knew it, I was deep into learning and applying it. It’s fair to say that I have fallen in love with the language over the […]

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