Tag Archives: Search

Search Results Analysis: The Latent Question

Google is increasingly ranking content based on relevance signals derived from algorithms designed to help them better understand search queries and webpages. We are in a post-keyword ranking era. Researching keywords still matter. But the way Google ranks websites, it’s largely not about matching words in a search query to words on a webpage. This […]

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Google Makes it Possible to Temporarily Remove Sites From Search Results

Google is updating the Removals report in Search Console with the ability to temporarily remove sites from search results. The new version of the Removals report also includes data on outdated content, SafeSearch filtering requests, and information on pages that has been reported via other Google tools. Temporarily remove pages from Google Search Site owners […]

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DuckDuckGo Adds Quick Answers to Search Results

DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which shows a quick answer being served  on the right-hand side of desktop search results (also works on mobile). DuckDuckGo recently added quick answers. This is a better experience for […]

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Google Responds to Criticism Regarding Desktop Search Changes

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For […]

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Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news. Google shakes things up on desktop SERPs Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling. Changes coming to Chrome Greg talks about the plethora […]

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Google Changes the Look of Paid and Organic Search Results on Desktop

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared […]

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DuckDuckGo is Now a Default Search Engine Option on Android in the EU

DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU. European regulators are forcing Google to present Android users with the option to choose their own default search engine. The option to choose default search providers has always been available on Android devices, but it’s something users […]

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10 Paid Search & PPC Best Practices for 2019

Another year is quickly approaching. Now is the perfect time to review your current PPC best practices to start improving your performance. There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new strategies and features into your paid search program. Get ready to rock PPC in 2020! 1. […]

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Understanding Biases in Search & Recommender Systems

One of the most thought-provoking presentations at TechSEO Boost was the keynote by Dr. Ricardo Baeza-Yates, the CTO of NTENT. It was entitled, “Biases in Search and Recommender Systems.” Spoiler alert: Bias is bad; delivering and monetizing the most relevant content based on user intent is good. Now, prior to joining NTENT in June 2016, […]

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Google Begins Using BERT to Generate Top Stories Carousels in Search

Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels. The new BERT-generated carousels will appear in the top stories section of Google Search. They’re designed to help people easily find the best articles related to a particular news story. Related: BERT Explained: What You […]

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