Tag Archives: PPC

5 Google Analytics Reports Every PPC Marketer Needs to Know About

It’s easy to have a  love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand, it’s even easier to go down a rabbit-hole when presented with too much information. As marketers, we only have so much time in a day. […]

Comments ( 0 )

How to Measure Success in PPC Campaigns With & Without Conversion Data

One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals. The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page. Yet not all brands are capable of […]

Comments ( 0 )

Top 10 Must-Try PPC Tactics for 2020

If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently than before. If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order). 1. […]

Comments ( 0 )

3 Free Tools to Help Investigate & Fix PPC Account Performance Changes

Figuring out why the performance of a PPC account has changed can be one of the most time-consuming tasks in PPC. Not only is it a big time drain, but it’s also often associated with a fire drill, done at the urgent request of a boss or client who is demanding answers after something didn’t […]

Comments ( 0 )

10 Paid Search & PPC Best Practices for 2019

Another year is quickly approaching. Now is the perfect time to review your current PPC best practices to start improving your performance. There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new strategies and features into your paid search program. Get ready to rock PPC in 2020! 1. […]

Comments ( 0 )

PPC & CRO Synergy: 6 Tips for Success

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy, […]

Comments ( 0 )

SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

Learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how they work together. The post SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen appeared first on Search Engine Journal.

Comments ( 0 )

10 Important PPC Trends to Watch in 2020

What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal. Last year, audiences and automation were just a couple trends PPC marketing experts expected to dominate. But what will be the most important PPC trends in 2020? That’s the exact question I asked 39 of […]

Comments ( 0 )

5 Innovative PPC Tactics to Try Today

Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year). Here are my favorite tactics to break the mold. Tactic 1: A Single Long-Tail Broad Match Keyword, with […]

Comments ( 0 )

How to Use the Synergy Between PPC & SEO to Leverage Campaigns

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. However, this way of looking at PPC and SEO discounts a basic truth. Because of how search […]

Comments ( 0 )
Rated 4.9 out of 5.0 by 1585+ seofastranks clients on over 8350+ projects