It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it isn’t surprising that Google itself got into that game in 2018. Google Ads has a built-in feature that provides users with an optimization score and recommendations to improve it. This sounds good in theory. But what would happen if you […]
Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of […]
In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, […]
Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]
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Namaskaar Dosto, is video mein maine aapse SEO ke baare mein baat ki hai, SEO kya hota hai Search Engine Optimization ka matlab kya hai, Black Hat SEO …
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Artem talks about basics of search engine optimization (SEO) in Oulu University. In this short talk students learn about basics of SEO and importance of content.
