Tag Archives: Microsoft

Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality. Ad customizers allow advertisers to create hundreds of different variations of a single ad. Microsoft explains the technicalities of how ad customizers work: “Ad customizers are parameters within the ad copy which get replaced by dynamic […]

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Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results

Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results. To help advertisers better understand which position their ads are being shown in, Microsoft is introducing the following metrics: Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute […]

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