Tag Archives: Metrics

SEO Reports: Which Metrics Matter & How to Use Them Well

There is an overwhelming amount of data available to SEO professionals. Some of it is useful, but a lot is not. It can be tempting to report on data that doesn’t provide insight. We may have seen data used in someone else’s SEO report, or it’s a metric we’ve heard about a lot. The reality […]

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YouTube Tests New Internal Metrics For Measuring the Success of a Video

YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful. Previously, YouTube relied solely on engagement for measuring the success of a video. If a video received enough views, comments, and likes and it was considered a success regardless of what was in the video itself. According to a […]

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