Tag Archives: Media

Top Holiday Social Media Campaign Ideas to Try

Social media is more competitive and noisy than ever, but the holidays offer a perfect opportunity to cut through the noise and gain an advantage over your competitors. This is because people’s emotions are actively engaged with a combination of excitement and nostalgia. If you can tap into that, then you can often multiply the […]

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The Top 25 Movies About Social Media to Add to Your Watch List

Looking for social media movies and television shows that hold up a mirror to our 21st century existence? We’ve rounded up the top movies and TV show episodes that highlight how deeply social media has penetrated our culture. Among them, you’ll find horror films where social media connections turn creepy, documentaries that explore topics like […]

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5 of the Best Social Media Lead Gen Techniques

I have worked with B2B advertisers for nearly my entire PPC career. During this time, social platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Facebook and LinkedIn exclusively because these are two […]

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5 Tools to Track Your Brand Mentions on Social Media

Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case. And even though the truth might hurt sometimes, this scenario is a dream come true for marketers […]

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A Complete Guide to Social Media Customer Service

Social media was created with the idea of dialogue in mind, so it’s not surprising that more and more users choose it as the main channel of communication with brands. According to a study by J.D. Power, 67 percent of consumers have used a company’s social media site for servicing; therefore, having a social customer […]

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How (and Where) to Add Social Media Buttons to Your Site for More Engagement

With social shares on content down 50 percent since 2015, it’s feeling like a lost cause to even consider social media in your content plan. And we’ve all heard the age-old “social sharing buttons are dead” statements. Just like we’ve heard for SEO, content marketing, PPC, and just about every other marketing tactic that still […]

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Why Social Media Marketing Is Crucial for Your Local Business

How many people do you think use Facebook actively every month? Your estimate might actually be low. Let’s talk about the numbers: Statista reports that the number of Facebook users in the U.S. (as of October 2018) had reached a whopping 204 million users. Combine this with the fact that the overall U.S. population is […]

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Social Media Surpasses Traditional Newspapers as a Primary News Source [STUDY]

For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth most […]

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3 Social Media Strategies You Can Use to Boost Your SEO

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most valued allies of SEO. Below are three ways social media can help SEO. […]

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How to Use Social Media to Sell a Product Without Turning People Off

You have a product you’re passionate about. You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it? How do you make waves and get people interested, especially the fans that already follow you on social media? And how do you not turn them off in the process […]

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