Tag Archives: Matter

SEO Reports: Which Metrics Matter & How to Use Them Well

There is an overwhelming amount of data available to SEO professionals. Some of it is useful, but a lot is not. It can be tempting to report on data that doesn’t provide insight. We may have seen data used in someone else’s SEO report, or it’s a metric we’ve heard about a lot. The reality […]

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How to Find Subject Matter Experts Using Slack & Other Web Communities

Whether you are concerned with your E-A-T score, the recent BERT update, real or imaginary “LSI keywords“, or, like me, you are just trying to publish the best damn content on the web, this blog post will teach you about using Slack as a tool to improve your online marketing through finding subject matter experts […]

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5 On-Site SEO Factors That Matter Most

Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. Instead, we should view SEO as an organic ecosystem, where each small […]

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What Is Dwell Time & Why Does It Matter for SEO?

Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations. Sadly, though, it remains greatly misunderstood by some in the SEO community. What is dwell time? Do search engines really use it? Is it a ranking factor? And, if so, how can you impact […]

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What Are Entities & Why They Matter for SEO

Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it? Consider this: Three of the most important ranking factors, at last disclosure, were: All […]

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