Tag Archives: Machine

Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing

Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this […]

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Wayback Machine Now Shows When a Page Was Updated and What Changed

The Internet Archive’s Wayback Machine has a new tool that shows the exact date a page was changed what was changed on it. ‘Changes‘ is currently in beta, so the experience isn’t perfect at the moment but it’s easy to see the potential in it. Previously, the only way to look back on when and […]

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How to Balance Search Ad Best Practices & Machine Learning Innovation

We sure have many ad options these days. And many of us still rely on the old standard ads because they continue to outperform the new kids on the paid search advertising block. How do you get your arms around this, you wonder, with a scalable strategy that supports broader targeting and testing objectives? To […]

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