Tag Archives: Local

A 50-Point Audit for Getting Started with Local SEO

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack. According to Moz’s 2018 local search ranking factors survey, there are some changes […]

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Major Update to Moz Local in June 2019

Moz Local is unveiling an important update to its service in June 2019. I interviewed David Pierce, a software engineer for Moz about this update. He shares details on the improvements that promise to make Moz Local even more useful for managing online listings in local search. Moz Local is a popular service that helps […]

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How to Build Authority in Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance. While authority is definitely earning greater […]

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3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation

In the realm of SEO, as Bill Hunt once put it so well, you have to get the basics right before you even begin to think about innovating. A foundation allows you to put your best foot forward. If you try to build or add on to your house with a weak foundation, you’re only setting […]

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Why Social Media Marketing Is Crucial for Your Local Business

How many people do you think use Facebook actively every month? Your estimate might actually be low. Let’s talk about the numbers: Statista reports that the number of Facebook users in the U.S. (as of October 2018) had reached a whopping 204 million users. Combine this with the fact that the overall U.S. population is […]

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9 Essential Local SEO & Listings Management Tools

An online presence is important for both local and global businesses, especially those with physical locations. It may seem slightly counterintuitive for a local business to focus time on developing their online presence, until you realize that this is precisely where their customers are making buying decisions. Businesses that want to optimize for local SEO […]

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Why NAP & User Experience Are Crucial to Local SEO

While it’s no secret that mobile usage surpassed desktop usage in 2015, another fact that often goes unnoticed is the change in user behavior in terms of the number of devices they use. According to Google’s Consumer Barometer, the number of users who just use a single device to complete a journey has decreased from […]

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9 Types of Content That Will Help Your Local SEO

Ranking for local SEO used to be pretty straightforward. You’d add your NAP to the footer, build a few directory links, and voila! You were on your way to the local 7-pack. Somewhere along the line, the 7-pack reduced to a 3-pack and local directory links are no longer enough. To move up the ranks […]

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Top 25 Local Search Ranking Signals You Need to Know

Getting a local business to rank well in search results has never been more difficult. This is due to two reasons: A massive increase in the number of mobile devices (meaning more people are turning to their phones to find businesses near them) An increasing number of businesses recognizing the benefits of local SEO. There […]

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2018 Local Search Ranking Factors: Google My Business Signals Up 32%

The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top ranking factors for Google’s local pack. […]

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