Tag Archives: Links

How to Use Visual Content to Earn More Links

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten. Not only will images captivate your audience, but using visual content is also a […]

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5 Ideas to Build Links by Helping Others

You already have a strategy in place for link building, right? Your plan probably includes at least one of the following link building tactics: The above tactics aren’t enough, though. If your link building strategy feels like it’s missing something, that’s because it is missing something. Interacting with real human beings – being a part […]

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4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links

The process of disavowing links is a heavily debated topic in the SEO world. Perhaps the biggest question revolves around whether it’s still worth doing – given the modern age of Google and advancements in AI-fueled algorithms. We recently had the privilege of hosting Dr. Marie Haynes on our company podcast, The Marketing Microscope. In […]

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Google’s John Mueller on Social Bookmarking for Links

Google’s John Mueller on a Webmaster Hangouts answered a question about social bookmarking for links tactic. Google’s Mueller offered insight into how Google treats low quality link building. What is Social Bookmarking for Links? Social Bookmarking is a variation of forum spamming. The idea behind is that social media websites contain “authority” and that by […]

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Building Links Through Social Responsibility

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]

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Where Links Fit Within the Marketing Funnel

“Just link to my product pages!” If you’ve worked in SEO long enough, you’ve undoubtedly heard this request. If you’re an in-house marketer searching for an SEO vendor, please don’t make this request. This may seem counterintuitive since product pages are typically your most valuable pages in terms of conversions, but conversion value doesn’t necessarily […]

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New Research Gives Clues About Links and Top Ranked Sites

New research data shows the inbound link patterns of sites that rank. The results of the study has mixed results. Looked at one way, the research indicates that links tend to play less of a role in ranking. Interestingly, there were startling differences when commercial queries were compared with informational queries. In the following graphs, […]

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A Step-by-Step Guide to Create Content That Attracts High Quality Links

If you want to earn top-tier links, you can’t cut corners on the content you create. You have to do everything the right way. First, the bad news: it isn’t easy to get links on relevant, quality sites. But the good news is that means fewer people are doing it the right way. As long as […]

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How to Use Trending Topics to Build Links & Boost Traffic

More traffic, more links, more conversions – the trifecta of search engine optimization (SEO). Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly content is the key to attracting high-quality links and organic traffic. However, you may feel like you are fresh out of […]

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Google Explains Why Charity Sponsor Links are Sometimes Spam

Google’s John Mueller answered why charity sponsored links sometimes lead to penalties. Mueller asserted that yes, sponsored charity links do get penalized. But he also noted that some sponsored charity links are fine then describes why those links will not receive a penalty. Situations When Charity Sponsor Links Receive Penalties In a webmaster hangout, a […]

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