Tag Archives: Link

YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST]

Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads Joy to the world! A new shopping ad […]

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How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the […]

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3 Steps to Leverage LinkedIn for Link Building

We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and […]

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How to Create & Use Data-Driven Content for Link Building

Whoever coined the term “content is king” didn’t warn us that all of the steps needed to create link-worthy type of content. It’s easy enough to write your copy, post it to your blog, and call it a day, but the “king” part only comes when you structure your content to get found in the […]

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Link Distance Ranking Algorithms – Search Engine Journal

There is a kind of link algorithm that isn’t widely discussed, not nearly enough. This article is meant as introduction to link and link distance ranking algorithms. It’s something that may play a role in how sites are ranked. In my opinion it’s important to be aware of this. Does Google Use This? While the […]

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7 Popular Link Tactics that Might Not Work

There are eight kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible. 1. Historical Data Link Trap This a mistake that anyone can make. There is a patent from many years […]

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EU Link Tax Suffers Stunning Setback

Eleven EU countries voted against a text of a controversial EU copyright directive that was to be voted on in May 2019. The link tax is not defeated. But it makes it unlikely to be approved in May 2019, had all countries agreed to the wording. This temporarily stops the so-called link tax and the […]

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Should You Disavow a Link That Sends Lots of Traffic?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!  Welcome to another edition of Ask an SEO! Today’s question comes from João B. in Portugal. He asks: Should I […]

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Top Guest Blogging Tactics for Scalable Link Building Success

In today’s competitive SEO landscape, the spammy link building tricks of yesteryear won’t cut it. Right now, it’s all about producing quality content that will likewise attract quality links. That said, there are classic link building tactics that have stood the test of time. Guest blogging is one of them. When done right, guest blogging […]

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