Tag Archives: Important

10 Important PPC Trends to Watch in 2020

What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal. Last year, audiences and automation were just a couple trends PPC marketing experts expected to dominate. But what will be the most important PPC trends in 2020? That’s the exact question I asked 39 of […]

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10 Important 2019 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2019. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019? Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals. 1. […]

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9 Important SEO Habits You Should Adopt Now

Want to improve your SEO strategies and skills to move the needle even more for your organizations and clients? Then it’s time to ditch the bad habits and start creating new habits – or enhancing existing ones. Although we typically gravitate toward specific areas of SEO (technical, on-page, off-page), based on our interests or familiarity, usually […]

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10 Most Important PPC Trends You Need to Know in 2019

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools. Meanwhile, at Bing Ads, we saw the launch of […]

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The 9 Most Important SEO KPIs You Should Be Tracking

Your website is beautiful. You’ve invested heavily into content marketing. You’ve spent countless hours developing buyer personas and zeroing in on your target audience. Now it comes time to present your efforts to your client, or share the latest campaign developments with the higher-ups. How can you prove success? How can you demonstrate value in […]

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