Tag Archives: Guide

How to Write, Design & Promote an Ebook: A Complete Guide

If your goal is to convert more website visitors into subscribers, customers, and leads, then incorporating ebooks into your content strategy is a smart way to do just that. Ebooks are a creative way to attract leads and opt-ins through beautifully formatted, informative content. In this complete guide, we’re breaking down every step of the […]

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A Guide to Every Automated Google Ad Type

Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular. While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity. In this guide, we’ll break down every available automated ad type. You’ll learn the […]

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Your Simple Guide to Twitter #Hashtags

There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach platform, meme supplier, political soapbox, and so, so much more to so many people. One of the many results of Twitter […]

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A Complete Guide to Social Media Customer Service

Social media was created with the idea of dialogue in mind, so it’s not surprising that more and more users choose it as the main channel of communication with brands. According to a study by J.D. Power, 67 percent of consumers have used a company’s social media site for servicing; therefore, having a social customer […]

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A Guide to FREE SEO Training Courses

SEO can be daunting; especially for a small business owner or young professional just starting out. To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly implement an SEO strategy. Here’s the good news: there is more than enough FREE training materials available […]

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An SEO Guide to URL Parameter Handling

While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how […]

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PPC Geotargeting Best Practices Guide

Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is incomplete without geotargeting considerations. Whether a paid search effort has a big or a small budget, awareness or direct response […]

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Your Guide to Picking the Right KPIs for Content

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels and every channel requires different strategies and tactics. Many of these channels deal with content. In the SEO world, you may have heard the phrase […]

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A Step-by-Step Guide to Create Content That Attracts High Quality Links

If you want to earn top-tier links, you can’t cut corners on the content you create. You have to do everything the right way. First, the bad news: it isn’t easy to get links on relevant, quality sites. But the good news is that means fewer people are doing it the right way. As long as […]

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A Complete Best Practices Guide

Site pagination is a wily shapeshifter. It’s used in contexts ranging from displaying items on category pages, to article archives, to gallery slideshows and forum threads. For SEO professionals, it isn’t a question of if you’ll have to deal with pagination, it’s a question of when. At a certain point of growth, websites need to […]

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