Tag Archives: Google

5 Google Analytics Reports Every PPC Marketer Needs to Know About

It’s easy to have a  love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand, it’s even easier to go down a rabbit-hole when presented with too much information. As marketers, we only have so much time in a day. […]

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Google Shopping Ads in Gmail & This Week’s Digital Marketing News

On this week’s episode of Marketing O’Clock, we’re talking about a new placement for Google shopping ads, new guidelines for video ads from Chrome, a review hub for restaurants on TripAdvisor, and how to create traffic jam with one little red wagon. Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they cover these […]

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Google Maps Updated With New Icon & New Features

As Google Maps turns 15 years old, the product is getting a slight overhaul with a new icon, new navigation tabs, and new features. First, here’s the new icon. It’s a simple, Google-branded pin which replaces the old map intersection icon. Google explains the design change in a blog post: “It’s based on a key […]

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Google Discusses Link Reconsideration Requests

In a Webmaster Hangout, someone asked John Mueller about examples of bad links that Google sent his client. The problem was that the sample links were nofollow. Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request. The question asked was […]

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Google Makes it Possible to Temporarily Remove Sites From Search Results

Google is updating the Removals report in Search Console with the ability to temporarily remove sites from search results. The new version of the Removals report also includes data on outdated content, SafeSearch filtering requests, and information on pages that has been reported via other Google tools. Temporarily remove pages from Google Search Site owners […]

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Google Responds to Criticism Regarding Desktop Search Changes

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For […]

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Google to Deduplicate Featured Snippets & This Week’s Digital Marketing News

Don’t miss the latest episode of Marketing O’Clock! Jess Budde, Greg Finn, and Christine Zirnheld are breaking down the digital marketing news you need to know before the weekend. We’ll give you our thoughts on Google’s organic listing changes, Spotify’s new feature for influencers, favicons in the desktop search results, and much more. Related: Google […]

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Is Google Biased Toward Some Top Level Domains?

Does Google show preference to some top level domains? Search marketer Bill Hartzer set out to find out how Google treats different domains in a research experiment with surprising results. The Research Experiment The person who conducted the research is Bill Hartzer (@bhartzer). Bill is a respected search marketer with over 25 years of experience. […]

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Google Changes the Look of Paid and Organic Search Results on Desktop

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared […]

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Google January 2020 Core Update is Rolling Out Imminently

Google confirmed that a broad core algorithm update, simply titled the ‘January 2020 Core Update’ is rolling out today. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please […]

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