Tag Archives: Google

What to Do When Google Is Ranking the Wrong Page for Your Keywords

It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right? But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your […]

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9 Ways to Deindex Pages from Google

Google is good at its job. Sometimes, a little too good – indexing pages it was never meant to find. Undesirable URLs that are not contained in your sitemap. Orphaned URLs not linked on your website. Bizarre URLs you may not even know exist. Most SEO professionals worry about getting pages into the Google index. […]

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Google Lets Anyone Register a .New Domain to Create Custom Shortcuts

Google Registry has made the .new domain extension available for anyone to use to create custom shortcuts. Google originally launched the .new extension to be used as shortcuts for its own services. For example, to create a new document or a spreadsheet, you can simply go to .doc or .sheets. Now, any company can register […]

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Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST]

Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our […]

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Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing

Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this […]

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When Google SERPs May Undergo a Sea Change

I’m a search geek. I read through patents that provide hints and possible glimpses behind the curtains of search engines like they are novels. I look for patents from specific inventors, like people who might keep their eyes open for news of a new Marvel movie. Patents don’t always provide actionable insights, but they do […]

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A Guide to Every Automated Google Ad Type

Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular. While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity. In this guide, we’ll break down every available automated ad type. You’ll learn the […]

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Google Makes Podcasts Playable in Search Results

Google is now surfacing podcast episodes that can be played directly in search results. Playable podcast episodes will be displayed in addition to regular search results when users are specifically searching for podcasts. “Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe […]

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Google Announces Featured Snippets Update

Google announced an update to it’s Featured Snippets algorithm. The update is intended to make Featured Snippets more useful by understanding which information needs fresh content. Which Queries Deserve Freshness? Google gave three examples of the kinds of search queries that need fresh content. Information that is regularly updated Information that changes with passing time […]

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Google Makes it Easier to Visit Web Pages from Image Search Results

An update to Google Images makes it easier for users to visit the original web page that an image is featured on. This will be helpful to searchers and has the potential to send more traffic to publishers. However, there’s a catch. In order for pages to benefit from this update, they need to be […]

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