Tag Archives: Dont

Google: We Don’t Evaluate a Site’s Authority

Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller. This was stated in the most recent Google Webmaster Central hangout when Mueller was asked how a site can increase its authority. The webmaster who asked the question says their site lost a significant amount of organic traffic following […]

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Google: Don’t Blindly Stuff Text into Ecommerce Category Pages

Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying site […]

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Google: Don’t Worry About Malicious Backlinks, We Ignore Them

Google’s John Mueller says site owners shouldn’t worry about negative SEO attacks that involve malicious backlinks. A blogger reached out to Mueller on Twitter saying they were concerned about their website getting “backlink bombed.” The site’s backlink profile went from 2,000 referring domains to over 12,000 in the span of a month. Unless one of […]

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