Tag Archives: Data

How to Uncover Powerful Data Stories with Python

There are many emotional and powerful stories hidden in gobs of data just waiting to be found. When these stories get told, they have the power to change careers, businesses, and whole groups of people. Take Whirlpool, for example. They discovered a socio-economic problem that they could leverage with their brand. They mined data to […]

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12 Essential Data Studio Visualizations for Paid Search Marketers

Ask any group of marketers what tools you should use for reporting, and you’re sure to hear an emphatic “Data Studio!” Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, with feature updates and improvements rolled out every month. While Data Studio makes it easy to connect […]

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New Data Reveals How Much Brands Are Paying Influencers

Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price. In fact, the rising costs are listed as one of the top marketing challenges when it comes to working with influencers. A new report from eMarketer reveals that even nano-influencers, defined as having between 500 and 5,000 followers, […]

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What to Do When Your Data Doesn’t Match

As digital marketers, we swear by the necessity of data to guide our every step in building, optimizing, and reporting. But what do you do when the data doesn’t line up between Google Ads and Google Analytics, or between Facebook Ads and your client’s CRM? How do you respond when your client or boss questions […]

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Google is Bringing Search Console Data to Third-Party Content Platforms

Google’s Martin Splitt revealed the company is working on ways of bringing Search Console data to third-party platforms. “There will literally be an API to integrate the data from Search Console,” says Splitt in a recent video on the Google Webmasters YouTube channel. The video is centered around a discussion about SEO and the future […]

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Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results

Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results. To help advertisers better understand which position their ads are being shown in, Microsoft is introducing the following metrics: Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute […]

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Google Search Console Offers Three New Sets of Googlebot Crawling Data

Google has updated Search Console with new sets of data to help people understand how their site is crawled by Googlebot. These updates are being rolled out as part of Google’s mobile-first indexing initiative. Now, people can learn which version of Googlebot is primarily crawling their site. They can also find out the primary crawler […]

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How to Spy on Competitors with Python & Data Studio (Advanced SEO)

Whether you’re new to SEO or a seasoned pro, investigating random drops in keyword rankings is just part of the trade. There are many methods to investigating why your targeted keywords may have dropped, but using Python and Data Studio together is a game changer! A quick disclaimer: I did not create this script myself. […]

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20 Awesome Sources of Free Data

We all like free things right? The web is practically swimming in free (and sometimes incorrect or misleading) information. But these 20 sources of free data are widely considered to be quite reputable. This enables you to search available datasets that have been marked up properly according to the schema.org standard. While this could be viewed […]

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New Data Shows How Much SEOs are Charging for Services in 2019

A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019. Credo published the findings of a pricing survey that was completed by 271 marketing agencies and consultants. The goal of the survey was to discover what the industry average is for digital marketing services, specifically […]

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