Tag Archives: Content

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice […]

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10 Tips for Mastering Your SEO Content in 2020

2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content. The issue, then, has been the over-emphasis […]

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How to Do a Content Audit: The Ultimate Checklist

When was the last time you ran performed a content audit? Can’t remember? You aren’t alone. Most content creators are so focused on creating new content that they forget to audit their existing content. Here are a few reasons why you need to audit your content: Goals: Is your content achieving its goals? Are you […]

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Instagram’s Branded Content Restrictions & This Week’s News [PODCAST]

On this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup. Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing as road sharks and we try to guess the punchline for a Pandora Ad […]

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101 Quick & Easy Tips to Skyrocket Your Blog Content

I’m a firm believer in creating remarkable content that will serve a company’s long-term needs and garnering natural links through an authentic amplification process. This process involves sharing the content across social channels, owned and other’s newsletters, and by reaching out to authors/journalists that can benefit by linking to those articles, to name a few. […]

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How to Use Visual Content to Earn More Links

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten. Not only will images captivate your audience, but using visual content is also a […]

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5 Creative Ways to Boost Your Content Marketing ROI

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. Maybe you just need a […]

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Pinterest Gives Users More Control Over Content on Their Home Feed

Pinterest is making it easier to control the recommendations users see in their home feed with all-new settings. In addition, users will be able to see the boards, topics, followed accounts, and recent history that contribute to the recommendations shown in their home feed. Often users will search for something they need in the moment, […]

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5 Big Content Trends for 2020

In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. Content […]

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How to Create a Holiday Content Strategy

Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content calendar just as stuffed full of holiday-ready content ideas? Without proper planning, your business’s holiday marketing may be about as effective as a lump of coal. It’s never too […]

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