Tag Archives: Content

How to Use Visual Content to Earn More Links

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten. Not only will images captivate your audience, but using visual content is also a […]

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5 Creative Ways to Boost Your Content Marketing ROI

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. Maybe you just need a […]

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Pinterest Gives Users More Control Over Content on Their Home Feed

Pinterest is making it easier to control the recommendations users see in their home feed with all-new settings. In addition, users will be able to see the boards, topics, followed accounts, and recent history that contribute to the recommendations shown in their home feed. Often users will search for something they need in the moment, […]

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5 Big Content Trends for 2020

In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. Content […]

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How to Create a Holiday Content Strategy

Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content calendar just as stuffed full of holiday-ready content ideas? Without proper planning, your business’s holiday marketing may be about as effective as a lump of coal. It’s never too […]

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How to Create & Use Data-Driven Content for Link Building

Whoever coined the term “content is king” didn’t warn us that all of the steps needed to create link-worthy type of content. It’s easy enough to write your copy, post it to your blog, and call it a day, but the “king” part only comes when you structure your content to get found in the […]

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There Are No Universal Truths in Content Marketing (Sort Of)

“What’s the best…” Let me stop you right there. The answer is “It depends.” Ah yes, one of the most frustratingly glib retorts known to man. But you know what? I think it’s high time we started embracing it. It’s in the “it depends” moments when we: Start to think strategically. Stop latching onto every […]

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Facebook Introduces More Ways for Content Creators to Earn Revenue

Facebook is rolling out new tools that allow creators to monetize their content in different ways. In addition to new ad revenue opportunities, Facebook is giving creators more opportunities to earn money directly from other users. Here’s more about what was announced today. New Ad Revenue Opportunities Facebook is giving creators more choice when it […]

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Google is Bringing Search Console Data to Third-Party Content Platforms

Google’s Martin Splitt revealed the company is working on ways of bringing Search Console data to third-party platforms. “There will literally be an API to integrate the data from Search Console,” says Splitt in a recent video on the Google Webmasters YouTube channel. The video is centered around a discussion about SEO and the future […]

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7 Awesome Ecommerce Content Marketing Examples for 2019

Ecommerce content marketing sounds good in theory – but few sites do it well. Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day. That isn’t enough. Even though site owners have a ton of things to do – from managing inventory, to […]

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