Tag Archives: Case

The Can’t-Lose Case for Your Content Team

Everyone knows SEO and content are birds of a feather, right? Wrong. Many content marketers I speak to still see SEO as a technical checklist they have to use to get people to their content. They view SEO is a chore or a necessary evil or, dare I say it, a boring part of their […]

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Hit by the Medic Update? Here’s How to Recover (A Practical Case Study)

Google makes several updates to its search engine ranking algorithm every day. Some of Google’s updates come and go, without any real notice. Other updates go live, only to be rolled back several weeks later. And some, become infamous. Caffeine. Penguin. Panda. Mention these updates to any SEO and their expression will tell you how […]

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