Tag Archives: Campaigns

How to Use the Synergy Between PPC & SEO to Leverage Campaigns

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. However, this way of looking at PPC and SEO discounts a basic truth. Because of how search […]

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Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’

Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” Google Ads users will now find app campaigns among the top-level campaign names. This also includes Search, Display, Video, Shopping, and Smart campaigns. With this name change, Google hopes it will lead to more users selecting the right campaign type for […]

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