Tag Archives: Business

7 Systems for Generating Repeat Business

As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your growth goals. Whether you come from a B2B or B2C SaaS organization, here are seven effective ways […]

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Google Maps App Updated With Ability to Edit Business Information

Google has updated the Maps app on iOS, allowing business owners to edit their listing information without leaving the app. This will make it easier for verified owners and managers to edit their business profile. Business owners may find this feature especially helpful when looking up their own listing in Google Maps. For example, you […]

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5% of Google My Business Listing Views Result in a Customer Action

A new study of 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings. New research from BrightLocal explores Google My Business insights trends for 36 different industries across 4 countries. The study aims to establish benchmarks for profile views, searches, actions, photos, calls, and overall growth. Here are some […]

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Study Finds Nearly Half of Business Listings Have Incorrect Information

A study of online business listings finds that nearly half are missing crucial pieces of information. Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise. The study measures voice search readiness. In compiling data about voice search, Uberall’s study contains an interesting chapter identifying areas where […]

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Google My Business Profiles Will Display Product Catalogs on Desktop and Mobile

In an update to Google My Business profiles, product catalogs will now appear in desktop and mobile search results. Previously, product catalogs would only appear in mobile search results. Now we know this isn’t a mobile-only feature. Product catalogs are a fairly new addition to Google My Business pages, as they were first seen in […]

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What a Health Crisis Taught Me About Business

I was on top of the world a few years ago. My business was producing loads of revenue, we were landing new clients at a frenzied pace, and I was completely debt free while still pouring money into savings. It seemed like everything was perfect – and I didn’t see any sign that it would […]

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Google is Shutting Down its Small Business Community Message Board

Google’s “Small Business Community” message board is shutting down, according to an announcement published on January 2nd. The Small Business Community is officially shutting down on January 16th. The announcement states: “Thank you for being a member of the Small Business Community from Google. We’ve enjoyed being on this journey with you and appreciate all […]

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Why Social Media Marketing Is Crucial for Your Local Business

How many people do you think use Facebook actively every month? Your estimate might actually be low. Let’s talk about the numbers: Statista reports that the number of Facebook users in the U.S. (as of October 2018) had reached a whopping 204 million users. Combine this with the fact that the overall U.S. population is […]

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How to Completely Optimize Your Google My Business Listing

To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing. And for good reason. Google My Business (GMB) – the free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of […]

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Where & How to Get the Right Reviews for Your Business

Online reviews play a huge part in the modern customer’s journey. Earning reviews is a necessary part of any modern marketing strategy. But where should you get started if you want to take control and make the most of the consumer’s voice? Let’s talk about the top review platforms, and the best way to leverage […]

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