Tag Archives: Building

How to Use Podcasts for Link Building

Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today. But the power of podcasts isn’t limited to reaching people who are listening. When properly leveraged, podcasts can have a powerful impact on organic search, too. There are two main reasons for this. Podcasts can […]

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18 Popular Link Building Tactics You Should Actually Avoid

Google has been whittling away the value of links since the beginning of the search engine. The reason Google chooses to ignore certain kinds of links is that those links do not represent a true recommendation. As far back as 2005, I was told by a Googler at a conference Q&A that Google depreciated links […]

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How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the […]

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3 Steps to Leverage LinkedIn for Link Building

We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and […]

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How to Create & Use Data-Driven Content for Link Building

Whoever coined the term “content is king” didn’t warn us that all of the steps needed to create link-worthy type of content. It’s easy enough to write your copy, post it to your blog, and call it a day, but the “king” part only comes when you structure your content to get found in the […]

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Building Links Through Social Responsibility

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]

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Google’s John Mueller Offers Guidance on Building AMP-Only Sites

Google’s John Mueller recently provided some advice on what to look out for when creating an AMP-only site. A site owner started a thread on Reddit asking whether it was a good idea to have an AMP-only site, or if it would be more beneficial to add some regular pages as well. Mueller replied saying […]

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Top Guest Blogging Tactics for Scalable Link Building Success

In today’s competitive SEO landscape, the spammy link building tricks of yesteryear won’t cut it. Right now, it’s all about producing quality content that will likewise attract quality links. That said, there are classic link building tactics that have stood the test of time. Guest blogging is one of them. When done right, guest blogging […]

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