Tag Archives: Avoid

6 Easy But Stupid SEO Tactics You Must Avoid

We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat. However, did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white […]

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Moderation Tips to Avoid a Toxic Community

Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips for avoiding common mistakes. I have been moderating communities since 2003, both my own communities as an administrator  and as a moderator at WebmasterWorld.  I have quite a bit of experience with communities, […]

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18 Popular Link Building Tactics You Should Actually Avoid

Google has been whittling away the value of links since the beginning of the search engine. The reason Google chooses to ignore certain kinds of links is that those links do not represent a true recommendation. As far back as 2005, I was told by a Googler at a conference Q&A that Google depreciated links […]

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13 of the Biggest Mistakes You MUST Avoid

Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of […]

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4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links

The process of disavowing links is a heavily debated topic in the SEO world. Perhaps the biggest question revolves around whether it’s still worth doing – given the modern age of Google and advancements in AI-fueled algorithms. We recently had the privilege of hosting Dr. Marie Haynes on our company podcast, The Marketing Microscope. In […]

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12 Completely Outdated SEO Practices You Should Avoid

SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape. Most, if not all, of these changes have helped improve the web – and search, […]

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14 Ways to Avoid Creating Safe & Boring Content

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is […]

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SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google

Today I’m going to share with you all of my war stories about getting banned by Google. ▻▻Subscribe here to learn more of my secret SEO tips: …

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