Tag Archives: Attribution

Google Ads Brings Cross-Device Activity Data to All Attribution Reports

All attribution reports in Google Ads will soon include information about cross-device activity and conversions. This will provide marketers with insight into how people interact with ads on multiple devices. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Cross-device activity is being added to all reports to address an […]

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