Tag Archives: Advertising

Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021. These figures are from the Interactive Advertising Bureau (IAB), and PwC, and reported on by eMarketer. In an analysis of the US podcast advertising industry, it was found that self-reported podcast advertising […]

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Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality. Ad customizers allow advertisers to create hundreds of different variations of a single ad. Microsoft explains the technicalities of how ad customizers work: “Ad customizers are parameters within the ad copy which get replaced by dynamic […]

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Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results

Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results. To help advertisers better understand which position their ads are being shown in, Microsoft is introducing the following metrics: Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute […]

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Marketers are Shifting Advertising Budgets to LinkedIn

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a programmatic advertising survey conducted by DigiDay, 42% of media buyers plan to increase their ad spending on LinkedIn. Around 47% plan to keep their LinkedIn ad budgets the same and 11% said they […]

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