Study Shows AMP Can Lead to Increase in Organic Search Traffic

A examine on the influence of accelerated cellular pages (AMP) on search efficiency reveals a constructive correlation between AMP and natural site visitors.

Stone Temple and WompMobile collaborated on what they are saying is the primary complete, large-scale examine of AMP.

The examine examines the efficiency of 26 internet domains and greater than 9-million AMP pages.

Results of the examine have been decided by evaluating website information 30 days earlier than AMP implementation and 30 days after AMP implementation.

Here is a abstract of key findings from the examine.

A Majority of Sites Saw Organic Search Gains

Most of the websites included in the examine, 22 out of 26, noticed good points in natural search on cellular units.

Across all 26 websites in the examine, AMP resulted in:

  • 27.1% enhance in natural site visitors
  • 33.8% enhance in SERP impressions
  • 15.3% increased SERP click-through charges

E-commerce websites appeared to profit extra from AMP with a 32.1% enhance in natural site visitors in contrast to 13.7% for writer websites.

There was additionally a significantly higher enhance in SERP impressions for e-commerce websites (42.16%) in contrast to writer websites (23.1%).

Publisher websites had barely increased click-through charges (23.1%) in contrast to e-commerce websites (12.4%).

One in Five Sites Did Not See Improvements

Roughly one in 5 websites didn’t see enhancements after implement AMP.

Stone Temple attributes that to quite a lot of elements, together with:

  • AMP can’t save a website that’s already on a downward trajectory.
  • Seasonality impacts website site visitors and engagement, and the examine solely examines 60 days of information.
  • Market circumstances matter, and opponents might need been making modifications on the similar time.
  • Sites that already rank properly aren’t seemingly to see main enhancements with AMP.

For extra data see the total examine right here.

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