Study Shows AMP Can Lead to Increase in Organic Search Traffic

A look at on the affect of accelerated mobile pages (AMP) on search effectivity reveals a constructive correlation between AMP and pure web site guests.

Stone Temple and WompMobile collaborated on what they’re saying is the first full, large-scale look at of AMP.

The look at examines the effectivity of 26 web domains and higher than 9-million AMP pages.

Results of the look at have been determined by evaluating web site info 30 days sooner than AMP implementation and 30 days after AMP implementation.

Here is a summary of key findings from the look at.

A Majority of Sites Saw Organic Search Gains

Most of the web sites included in the look at, 22 out of 26, observed good factors in pure search on mobile items.

Across all 26 web sites in the look at, AMP resulted in:

  • 27.1% improve in pure web site guests
  • 33.8% improve in SERP impressions
  • 15.3% elevated SERP click-through prices

E-commerce web sites appeared to revenue additional from AMP with a 32.1% improve in pure web site guests in distinction to 13.7% for author web sites.

There was moreover a considerably increased improve in SERP impressions for e-commerce web sites (42.16%) in distinction to author web sites (23.1%).

Publisher web sites had barely elevated click-through prices (23.1%) in distinction to e-commerce web sites (12.4%).

One in Five Sites Did Not See Improvements

Roughly one in 5 web sites did not see enhancements after implement AMP.

Stone Temple attributes that to various components, along with:

  • AMP can’t save a web site that’s already on a downward trajectory.
  • Seasonality impacts web site web site guests and engagement, and the look at solely examines 60 days of data.
  • Market circumstances matter, and opponents may want been making modifications on the same time.
  • Sites that already rank correctly aren’t seemingly to see fundamental enhancements with AMP.

For additional information see the full look at proper right here.

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