Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations


Microsoft Advertising is introducing advert customizers which assist cut back setup time and are additionally mentioned to enhance advert high quality.

Ad customizers permit advertisers to create tons of of totally different variations of a single advert.

Microsoft explains the technicalities of how advert customizers work:

“Ad customizers are parameters within the ad copy which get replaced by dynamic text when the ad is displayed for the user. The text values are provided in the feed file and they are selected based on the targeting defined in the feed.”

The parameters within the advert copy comply with this format, Microsoft continues to elucidate:

“{=FeedName.AttributeName: Default}. If your feed name is “Deals” and also you wish to reference the customized attribute “Product (text)”, the parameter can be {=Deals.Product}”

Advertisers can arrange their adverts to alter based mostly on a quantity of focusing on choices reminiscent of location, viewers lists, gadget, search queries, time of day, and others.

As an instance, to change advert textual content based mostly on consumer location, you’ll begin by making a feed with ‘Target Location’ attribute.

Different advert copy might be assigned to particular goal places, which is able to permit variations of advert copy to be served relying on the place the searcher is positioned.

Advertisers can get began with advert customizers by establishing a customizer feed and importing it to their account through the Feed Management Tool below Shared Library.

Then create Expanded Text Ads with the reference to the advert customizer parameters within the advert copy.

For extra details about the best way to create an advert customizer feed, see Microsoft’s assist web page.



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