Ideas That Will Inspire You


It’s a brand new yr, which brings new objectives and a number of reflection. As 2019 kicks off, it’s time to think about your search engine optimisation objectives — whether or not these are for you personally, as an search engine optimisation skilled, or objectives you’ve for initiatives.

We can be taught so much from one another by listening to about our collective objectives as an search engine optimisation group.

Therefore, not solely will you see a few of my search engine optimisation objectives for 2019 weaved into this text, additionally, you will see a compilation of objectives from search engine optimisation professionals across the globe.

Strategic & Tactical search engine optimisation Goals for 2019

1. Pursue the Long-Tail

“Keep finding that sweet spot on the long tail. It’s so awesome to be able to share your story, be found and drive results. Going to the relevant mass but not where everyone is rewarding,” stated Christoph Trappe, Chief Content Engagement Director at Stamats Communications.

2. Stay Ahead of New Technology & Its Impact on search engine optimisation

One of my main objectives for 2019 is to immerse myself within the research of recent applied sciences that may form our future (together with our digital advertising and marketing future).

For instance, I plan to review and be taught as a lot as I can about AI, digital actuality, and augmented actuality.

Kevin Chow, Director of search engine optimisation & Paid at Digital Current, has the same take:

“A couple of things I’m looking into is seeing if AI for title tags, meta descriptions, and insights for reporting is a direction we should be moving toward.”

3. Better Understand the Impact of Voice Search

Chow additionally goals to know voice extra than simply Q&A with featured snippets this yr as he has “already been seeing voice crossing over into PPC.”

Itamar Blauer, Digital Marketing Executive at MintTwist, thinks the identical.

“2019 will be a big year for SEO. With the rise in virtual assistants and voice search, sustained knowledge is vital for success this year,” Blauer stated.

4. Keep Up-to-Date with Trends & Algorithm Changes

Blauer additionally thinks that understanding traits and maintaining up to date with the newest Google algorithms will present alternatives for brand new concepts, nice content material and even higher outcomes.

Taylor Kurtz, Owner and Founder at Crush the Rankings, agreed.

“With the industry changing almost by the minute, it’s imperative to not only identify upcoming trends, but how they impact your industry. It is also important to be ahead of the curve, such as optimizing for image search, as the new Google Photo app allows you to conduct a search simply based off of a picture you take on your phone,” Kurtz stated.

5. Monitor, Adapt & Pursue Featured Snippets

Michael Brown Jr., Senior search engine optimisation Manager at Jellyfish Online Marketing, feels strongly about optimizing for featured snippets.

“Zeroing in on 2019! As search real estate gets more and more difficult to acquire and with the evolution of mobile, mobile-first indexing, and voice-assisted devices, it’s clear that rankings aren’t as important as they use to be. My goal for 2019 is to monitor, adapt, and pursue current and future featured snippets as the opportunities arise,” he stated.

“Getting ahead of the game by creating best practices for optimizations, staying current with Google snippet tests for areas of future opportunity, and the most obvious ‘defending’ it once acquired. 2018 was filled with Google updates that focused on modifying query intent toward informational sites,” Brown added.” My principle is that that is Google’s approach of telling those that info would be the driver in SERPs, and that SEOs ought to divert their consideration to offering extra helpful info in order that it may be collected and used instantly in zero place outcomes.

“With the rise of data collection devices such as Google Home there is going to be a significant rise in demand for direct answers via featured snippets such as quick answer boxes. Things such as the talk pertaining to FAQ, How To, and Q&A search features all support the idea that this is a focus of Google and will only get even bigger,” he stated.

6. Improve Page Load Speed

Christian Jones, Chief Operating Officer at BestCompany.com, acknowledges the significance of web page load velocity.

“One of our big goals this year is to improve the loading speed of all of our pages to less than 4 seconds. We plan to do so through image optimization, minimizing HTTP requests, and reducing the number of plugins and pixels on our site,” Jones stated.

7. Give Links Some Attention

Kurtz additionally thinks that businesses ought to conduct extra hyperlink audits than they do (i.e., as soon as each 4-5 months).

Likewise, Hazel Joy, Travelblogger at Arrivals Hall, is seeking to monitor hyperlinks extra.

“I run a travel blog and 2019 will be the year of the link for me. I’ll be focusing more on fixing outbound broken links and getting backlinks,” Joy stated.

8. Tie search engine optimisation with CRO

Jim Knapp, Owner of JK Strategies, factors out the necessity to make search engine optimisation and conversion charge optimization (CRO) work collectively.

“Working with a whole bunch of small businesses over the years, it seems like SEO without CRO is like inviting a bunch of people to a party — with a high number of RSVPs — then providing nothing for them to do once they get there,” Knapp stated.

A goal without a plan is just a wish written on a napkin

Professional search engine optimisation Goals for 2019

9. Focus on Personal Branding

Meanwhile, Bill Hartzer, search engine optimisation & Domain Name Consultant at Hartzer Consulting, desires to work on his private model in 2019. As he places it:

“While digital marketers are working for their agency, and working on their careers, it’s important to not forget about your own personal brand. I’ve seen the digital marketing industry change a lot over the past 15 years, and having a strong personal brand will allow you to always come out on top when the industry changes. To build your personal brand, make sure that your own social media accounts are active and the best they can be. Work on writing, speaking, and networking. Create your own personal website on your own domain name.”

10. Get More Organized

This yr, Hartzer additionally desires to get extra organized.

“Running my own business, I am organized — but there’s always something that I can work on, whether it’s making sure my task lists are up to date or list of goals for the day, week, and year are up to date,” he stated.

11. Make Clients Happy

Kurtz additionally considers making the client completely happy as a high purpose.

Daria Khmelnitskaya, search engine optimisation Specialist at SE Ranking, thinks it’s a good suggestion to attach your personal skilled objectives with the objectives of your present undertaking or enterprise.

“In this case you’ll get additional help from your colleagues and management. And every year’s goal of SEO specialist is – getting more mistakes and learning from them in order to get more experience,” Khmelnitskaya stated.

12. Tell a Better Story

This purpose applies in a number of areas.

  • I wish to inform a greater story of how search engine optimisation helps a shopper. Metrics are needed, however merely reporting numbers isn’t sufficient. I wish to get higher at exhibiting how search engine optimisation has improved a enterprise by reaching their KPIs and assembly their enterprise aims.
  • As a speaker and instructor, I wish to enhance my capacity to inform a narrative that has a deeper message and results in studying.

Reflect on Your 2019 Goals

Now is the time to set your objectives and decide how you’ll enhance as an search engine optimisation skilled.

Hopefully studying 2019 objectives from the search engine optimisation group spurs some new objectives for you as we begin this new yr!

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Image Credits

Featured Image: EdZbarzhyvetsky/depositphotos.com
In-post Image: PixelsAway/depositphotos.com

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