How to Write, Design & Promote an Ebook: A Complete Guide

If your aim is to convert extra web site guests into subscribers, prospects, and leads, then incorporating ebooks into your content material technique is a brilliant manner to just do that.

Ebooks are a artistic manner to entice leads and opt-ins by superbly formatted, informative content material.

In this entire information, we’re breaking down each step of the e-book creation course of – from analysis to design to promotion, and past. Let’s get began.

What Is an Ebook?

The time period “ebook” is definitely brief for “electronic book”, and refers to a ebook that’s digitally formatted to be learn on the pc, on a cellular system, or with an e-book reader.

Readers can both learn the e-book instantly on their display screen or obtain it as a PDF doc, making it simple to ship the e-book from one system to one other.

When it comes to advertising and marketing content material, ebooks most frequently encompass downloadable PDF docs which are integrated into an current webpage or weblog publish.

The person then clicks on the hyperlink to obtain the e-book. Or, customers can enter their info into an opt-in type to entry the PDF or have it despatched to them through e-mail.

Why Should You Write an Ebook?

At first look, an e-book might merely seem to be one other, fancier manner to convert a weblog publish as a downloadable doc.

However, ebooks truly serve many functions when it comes to content material advertising and marketing. They’re among the finest methods to convert guests into leads and subscribers.

Great Lead Magnet Opportunity

Trying to flip web site guests into prospects or shoppers?

Bridge the hole with free informational ebooks your viewers can’t assist however click on.

By offering free content material, you give customers an alternative to decide into your content material just by handing over their e-mail tackle.

If you create an e-book that peaks their pursuits, they’ll be blissful to subscribe, providing you with the possibility to nurture them as a lead.

Capture Subscribers

The challenge of e-mail spam has made customers cautious about subscribing to e-mail lists. But ebooks make subscribing a no brainer, as customers are getting high-value content material in change for his or her e-mail tackle straight away.

Think, which sounds extra compelling:

  • “Sign up for our email list”


  • “Get your free Marketing Hacker Cheatsheet”

If you pack within the worth, customers might be much less suspicious about becoming a member of your e-mail checklist.

Add to Social Media Promotions

Running campaigns on social media could be tough, but it surely’s made simpler whenever you present useful free content material to your followers.

While the call-to-action to “Sign up now!” possibly an excessive amount of of a tough promote, selling a value-packed e-book of suggestions and tips sounds fare extra compelling.

Once followers snag your e-book and join your checklist, you may then comply with up with them with a focused e-mail advertising and marketing marketing campaign.


Giving out free data is all the time a great way to acquire belief out of your viewers. That’s as a result of your aim is to inform and educate earlier than you promote and promote.

Doing so will provide help to construct Authority on-line – a crucial a part of E-A-T.

With ebooks, you’re making a useful resource that permits you to ascribe an creator to your content material. This is a manner to enhance your Authority when it comes to website positioning.

You can self-publish after which earn hyperlinks (for instance, by Amazon and iTunes) inside a matter of minutes.

Finally, you may funnel folks to your e-mail checklist and immediate them to work with you or purchase your merchandise.

For instance, you would write an e-book like “10 Reasons Why Your Website Isn’t Converting”, market it to a distinct segment viewers, launch a focused e-mail marketing campaign, after which immediate customers to ebook a method name along with your CRO firm.

Ebooks are open to everybody, not simply particular niches.

Writing on your particular viewers and begin seeing tangible outcomes out of your e-book content material advertising and marketing.

Step-by-Step: How to Write, Launch & Promote Your Ebook

Ebooks could be written about practically any subject, for any area of interest, and for any enterprise.

They are easy to create, write, design, and promote, irrespective of your ability degree.

Here, we’re outlining the precise step-by-step course of you must comply with in creating superb ebooks on your model.

Step 1: Outline & Research Your Ebook

Outlining your e-book from the very starting is tremendous essential.

Without a plan, chances are you’ll find yourself investing a great deal of time and vitality into creating an e-book, simply to notice that you’ve got to begin over from scratch later.

Research and outlining are your greatest buddies when it comes to e-book content material creation.

Choose Your Topic

First, decide a subject that’s of curiosity to your target market:

  • What do they need to know?
  • What do they need assistance with?
  • Is there something they want extra details about?

Your aim to select a subject that might be irresistible to them.

Some subject examples embrace:

  • 10 Tips for How to DIY Your Kitchen Remodel
  • Free Guide: How to Create an Email Campaign from Start to Finish
  • Experts Share: 16 Secrets About the website positioning Industry
  • 23 Blog Post Ideas to Fill Your Content Calendar

Make a Plan

Once you discover a subject that you just suppose customers might be keen to obtain as an e-book, it’s time to plan out your e-book.

This course of will look related to planning out a weblog publish or webpage:

  • Come up with a title on your e-book.
  • Select a spotlight key phrase (if driving natural site visitors) and decide search quantity.
  • Do a Google seek for your subject to examine what rivals are doing.
  • Research your subject to pull in stats, examples, and case research.
  • Determine how one can give away probably the most worth to your readers.
  • Create an define for every part.
  • Set up a webpage or weblog publish that can host your e-book.
  • Plan out the content material for the web page/publish.
  • Set up an opt-in type the place folks can digitally obtain the e-book.

When you have got a plan and an define, will probably be simpler to map out the design of your e-book after which write the content material for it.

It will even prevent money and time versus going forwards and backwards with a designer or author. Having a plan from the get-go retains issues easy.

website positioning Tip:

If the principle aim of making your e-book is to generate natural site visitors, then you definitely’ll need to conduct key phrase analysis earlier than you begin writing.

First, provide you with your subject, then have a look at the key phrases. Is a web page in your website already getting numerous site visitors? That means it’s widespread and customers are probably searching for extra info.

You can comply with the Skyscraper Method to drive search engine site visitors to the web page. Then, create the e-book, add a call-to-action, and begin producing leads by e-book opt-ins.

Add as a lot worth as potential to entice customers to ask you about your services and products afterward.

Step 2: Design Your Ebook

Next, you’ll need to construction your e-book earlier than ever writing the content material itself.

This will be sure that your obtain has that attribute “ebook look” whereas additionally being jam-packed with info.

Compare Examples

Do a Google search of your subject to collect concepts from current weblog posts and ebooks. See how one can add extra worth than what’s already rating.

Do the highest ebooks have a great deal of photos and graphs? If so, you would possibly what to add photos and graphs to your e-book as effectively.

You also can have a look at evaluations of current ebooks on Amazon and the like to see what readers do or don’t like about sure ebooks. Apply this perception to your individual design.

For instance, many books from 20-30 years in the past re-released with higher design and rapidly turned bestsellers. It all got here down to design.

Design a Cover

Research and go searching at different profitable ebooks in the marketplace.

  • What colours are they utilizing?
  • How they incorporate that into the subject material?
  • What fonts are they utilizing?
  • Do they’ve photos?

See how one can make your e-book design even higher.

Further, attempt to select a design that’s related to the subject.

For instance, an accident lawyer might create an e-book about “9 Things You MUST Do After an Accident”. A related cowl could also be a involved individual taking a look at an accident.

The textual content might say, “Don’t panic. Here’s how to legally protect yourself after an accident.”

This cowl design and textual content could be achieved through instruments like Photoshop or by hiring a graphic designer.

Map Out the Inside

The within the e-book needs to be engaging as effectively; organized, clear, colourful, and fascinating.

Here are some greatest practices for designing the inside of your e-book:

  • Include small containers of texts reasonably than big paragraphs.
  • Add extra photos, graphs, and examples than textual content.
  • Include on-brand colours for consistency.
  • Add interactive parts (like buttons and scrolling photos), if potential.
  • Consider including a video to your e-book.
  • Include hyperlinks to your social media pages.
  • Break out factors into easy-to-digest sections.
  • Use daring textual content to spotlight essential factors on the web page.

Having a modern design will make your e-book memorable and extra probably to be shared by your readers.

Further, it makes the content material simpler to digest, making readers really feel like they’ve gotten probably the most worth potential – which is nice on your model authority and conversions.

Step 3: Write Your Ebook Content

The aim of your e-book is to get subscribers and authorship (authority). Therefore, write for the person first, then contemplate Google.

Write at a degree your viewers will perceive (for many matters, usually an Eighth-grade degree). You can use instruments just like the Hemingway App and Grammarly to assess readability, grammar, and extra.

Next, decide the size of your e-book.

Most downloadable ebooks are lower than 25 pages. They can go to 100+ pages, however you don’t need to overwhelm the reader with info and fluff. Keep it concise.

An e-book can be checked out as a information. It might be jam-packed with info, but in addition useful tidbits different pages don’t present (like infographics, interactive parts, movies, and so on.).

Structuring your e-book as a information is one other viable possibility.

Ebook Writing Best Practices:

  • Write at an Eighth-grade degree or decrease.
  • Be as concise as potential.
  • Pull in stats and sources to assist your factors.
  • Use real-life examples.
  • Highlight outcomes with case research.
  • Write content material that’s “on-brand” with the remainder of your advertising and marketing content material.
  • Don’t be afraid to add humor.
  • Include inner hyperlinks to useful sources.
  • Include CTAs to direct readers to different pages in your website.

Step 4: Optimize the Webpage or Post

Your e-book will probably be added to an current webpage or weblog publish. If that’s the case, you’ll need to optimize the web page to generate as a lot site visitors as potential.

Add Internal Links

Interlinking from different pages can provide just a little little bit of juice to the brand new web page. You also can publish the e-book on Amazon or SlideShare to acquire a backlink that manner.

Optimize Photos

You can customise inventory pictures in Photoshop to add just a little pizzazz to your pages.

Be certain to add related alt textual content to enhance your on-page website positioning. Use customized, high-quality images every time potential.

Set Up the Opt-In

Since the aim is to get subscribers and leads, make sure to arrange a fully-functional opt-in type.

Users will enter their e-mail tackle and both be directed to a web page the place they’ll obtain the e-book, or they are going to be despatched the e-book through e-mail.

You also can promote your e-book within the sidebar or by pop-ups in your website.

Once subscribed, customers needs to be despatched a follow-up e-mail to verify that they’ve joined your e-mail checklist. Then, you may launch your e-mail advertising and marketing marketing campaign.

Step 5: Brand Your Ebook

Your e-book has the potential to be shared far and extensive, so it’s essential that it’s branded successfully so your model can get probably the most visibility potential.

You don’t need to oversell by making your e-book appear to be promotional materials, however you do need customers to know the place your e-book got here from and the way to get in contact with you.

To successfully model your e-book, you must:

  • Add a brand to the duvet and to the again of your e-book.
  • Include your model identify, contact info, and social media hyperlinks.
  • Use your model fonts and colours.
  • Include an creator picture and bio.
  • Include CTAs that direct readers to your web site and social media profiles.
  • Create a number of cowl designs to check out on social media.
  • Launch a branded video to promote your e-book.
  • Mention your e-book on a podcast with a callout for listeners to obtain it.

Ebook Case Study

One of the primary books we wrote was about “Social Security Disability”. Without a flowery design, it nonetheless obtained 35,000 downloads.

But, the content material was so value-packed and straight to level, readers couldn’t assist however gobble it up. It was tremendous informational, so many individuals started trying to find that subject and the model in the hunt for extra info.

Step 6: Promote Your Ebook

You have a killer design, nice content material, an optimized opt-in web page, and a follow-up advertising and marketing marketing campaign on the prepared. Now it’s time to launch and promote your e-book.

Email Marketing

If you have got an e-mail checklist already, you may phase your checklist based mostly on curiosity and ship your e-book out to the appropriate viewers.

It offers subscribers a manner to have interaction with a brand new piece of content material, ask the creator questions, and ask for extra info.

Then, you may comply with up with persuasive emails to get subscribers to purchase merchandise, join companies, or provide you with a name.

Influencer Marketing

Search Facebook, LinkedIn, and Instagram for influencers in your area of interest who may be curious about your e-book.

If they find it irresistible, they’re probably to share it with their current (massive) viewers.

For instance, when you’re a private damage lawyer, you may flow into your e-book out to chiropractors, adjusters, and so on. to give to their sufferers or market it on social media.

You’re probably to generate new shoppers on your legislation agency that manner.

Update Your Ebook

Keeping your e-book up-to-date is among the greatest methods to hold it related and be sure that people who find themselves trying to find that subject discover your e-book as a useful resource.

The world of selling adjustments rapidly and also you need to keep forward of the curve.

Simply take away the obtain, replace the content material, tweak the design, fine-tune the title, and replace the brand new doc. The identical goes for the content material on the webpage or weblog publish.

Optimize for brand spanking new key phrases, alter the title tag, or re-write the meta description to enhance your click-through fee.

Write & Launch Your Ebook With Success

Creating an superb, high-converting e-book doesn’t have to be a frightening job.

With this information, you understand the precise steps to absorb mapping out, designing, writing, and selling a killer e-book.

Remember that the aim is to convert your readers into leads, so write with them in thoughts.

Provide as a lot worth as potential so they arrive to see you as an authority in your subject. That will make them extra assured when it comes to hiring you.

More Resources:

Tags: , , , , ,