How to Use Visual Content to Earn More Links

A charming headline will draw you in.

A superb opening line – a hook – will entice you to preserve studying.

And a well-placed, eye-catching visible will preserve you targeted and might be remembered lengthy after the phrases you learn have been forgotten.

Not solely will pictures captivate your viewers, however utilizing visible content material can be a sensible method to hyperlink constructing.

A Skyword examine confirmed that “Content containing related images performed better across all content categories.”

And Google is regularly “working to include more imagery and videos in Search,” altering the best way info is introduced on a outcomes web page.

This implies that you want to change the best way you current your web site’s info to Google and different engines like google.

So, you already know that visible content material is a sound hyperlink constructing technique, however how will you make it work?

7 Types of Visual Content Used to Build Links

First, it’s necessary to perceive the completely different sorts of visible content material on the market.

Here’s a fast run-down of among the key sorts of visible content material you should use to construct hyperlinks to your website:

1. Infographics

Some folks assume infographics are overused; some folks swear by them.

Using eye-catching infographics with helpful info that readers can perceive remains to be a good way to earn some hyperlinks although, whether or not you’re keen on ’em or hate ’em.

Image Link Building: How to Use Visual Content to Earn More Links

2. Good Usage of Logos

Yes, your model’s brand is visible content material!

It’s already in a number of locations in your website, and it might present up on different web sites for those who’ve ever written a visitor put up, been featured, or contributed to a group web page.

Keep monitor of the locations your brand reveals up on the internet, and ensure it’s linked again to your website.

Image Link Building: How to Use Visual Content to Earn More Links

3. Product Photos or a Brand Photoshoot

If you’re an ecommerce website or you could have an internet store, use your product pictures for hyperlink constructing.

Always use high-quality, authentic pictures, and be sure that all steps have been taken to optimize every picture for search engine optimization (extra on that later).

Image Link Building: How to Use Visual Content to Earn More Links

Don’t have merchandise to take pictures of?

Try a model photoshoot from an expert photographer, the place it’s you working at your pc.

If you’re an writer, exhibit your books within the picture shoot, too.

You can use your model pictures in so some ways.

For instance, I’ve even used one among mine in my very own Search Engine Journal writer header.

sej header julia mccoy

4. Company or Employee Photos

Yep! Even the pictures out of your final firm retreat or the worker pictures in your group web page can be utilized for hyperlink constructing.

Again, ensure these pictures are high-quality, and please – spell your workers’ names proper!

Image Link Building: How to Use Visual Content to Earn More Links

5. Statistical Charts, Graphs & Maps

Also generally known as knowledge visualization, charts, graphs, and maps are a good way to generate hyperlinks.

You may even pull these from main statistics or analysis.

Make positive the knowledge displayed is beneficial and straightforward for readers to perceive.

Even with out creating an authentic chart, graph, or map, you’ll be able to run a report from a third-party website, take a screenshot of the outcomes, and share it as a picture in your content material.

Remember to share the supply of the report for those who go this route, however the picture itself – the screenshot – might be attributed to you.

Image Link Building: How to Use Visual Content to Earn More Links

6. Memes & GIFs

Memes and GIFs aren’t going anyplace.

If you aren’t utilizing them in your content material already, it may be time to attempt.

Use them tastefully and use them effectively, as a result of folks love to share a great meme, which can imply loads of inbound hyperlinks for you.

To make issues actually enjoyable and authentic, you’ll be able to generate your personal memes free of charge at Meme Generator.

7. Creative Stock Photos

Another sort of visible content material that’s typically overused (and generally wrongly used), inventory pictures can nonetheless be helpful for hyperlink constructing when accomplished proper.

Just don’t use any inventory picture.

Choose a high-quality, tasteful picture that’s related to your message and provides to the content material.

Image Link Building: How to Use Visual Content to Earn More Links

3 Ways to Optimize Your Images for search engine optimization

OK. You’ve acquired some concepts for pictures.

Now, let’s discuss optimizing these pictures for search engine optimization with the intention to get the complete advantages of your visible content material.

1. Add Captions

Adding descriptive captions to your pictures is usually missed, however surprisingly, “captions get 16 percent more readership than text,” in accordance to the PRSA.

An picture caption differs from the picture’s file title or alt textual content. It is the textual content that seems beneath the picture, briefly explaining the image.

Many related pictures are understood with out captions, however that isn’t all the time the case.

Captions add further context to a picture, serving to each readers and engines like google course of the knowledge in your web page.

2. Optimize Image File Names

Creating keyword-rich file names for pictures is important to search engine optimization optimization.

Your picture’s file title helps describe the picture to engines like google.

File names needs to be quick, related descriptions of the picture, and will embrace major and secondary key phrases.

3. Include Alt Text

Alt textual content is the textual content that seems instead of a picture when a picture can’t be rendered, for no matter cause.

Image alt textual content needs to be related to your picture’s file title: a brief, related description of the picture, together with key phrases.

Adding alt textual content to your pictures can enhance your website’s rankings by associating your pictures – and due to this fact, your website – with the key phrases and descriptions used.

Reverse Image Search

Sometimes your picture might be shared on one other website and not using a hyperlink again to your website, or with the improper hyperlink.

There are a few instruments to enable you find these pictures, like Google Images and TinEye.

Use these instruments, and while you uncover your pictures, contact the publication or blogger that’s utilizing them and request that they hyperlink again to your website because the supply.

Image Link Building: How to Use Visual Content to Earn More Links

Is a Picture Worth a Thousand Links?

Visual content material offers your readers a clearer image (pun supposed) of what your message is all about.

As you set your content material collectively, consider which visuals to embrace to make clear and improve your message.

Try utilizing various kinds of visible content material as part of your general content material advertising technique and watch your hyperlink profile develop.


Timeframe: Include pictures in your content material straight away

Results detected: 3-6 months

Average hyperlinks monthly: 5


  • Creatives (pictures, visible content material)


  • Improve website rankings and search engine optimization
  • Earn hyperlinks
  • Enhance textual content content material for readers.

Image Credits

Featured Image: Paulo Bobita
All screenshots taken by writer

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