How to Use Trending Topics to Build Links & Boost Traffic

More web site guests, further hyperlinks, further conversions – the trifecta of search engine advertising and marketing (Search engine optimisation).

Whether you’re an Search engine optimisation educated or an web web site proprietor attempting to improve your presence on-line, you notice that partaking, Search engine optimisation-friendly content material materials is the vital factor to attracting high-quality hyperlinks and pure web site guests.

However, you may actually really feel such as you’re latest out of ideas and even that you simply’re in a “boring” space of curiosity that makes it robust to assume up fascinating content material materials topics.

Fortunately, by staying tuned into current events and trending topics in your space of curiosity, you could merely and creatively develop content material materials that’s clickable, shareable, and linkable.

Here are 5 strategies to use trending topics to entice hyperlinks and centered web site guests to your website.

1. Keep Up with the Times

The first step in creating content material materials that’s sure to go viral is staying ahead of the tendencies as loads as potential.

By the time you are seeing tons of articles on a given matter, it is likely to be too late to journey the wave.

That’s why it’s essential to leverage a lot of devices to carry on excessive of current events, data tales, standard tradition, and further.

That method, as rapidly as a story breaks, you may start drafting up your private article, evaluation, video, or opinion piece.

The Best Tools for Keeping Up with Trending Topics

Google Trends

Google Trends is an outstanding trending topics gadget, as a result of it displays you the best rising searches related to your key phrase.

You may even filter your searches by space and date.

Use Google Trends to see what topics are trending in your space of curiosity and protect monitor of any will enhance in web site guests.


While most of us use Facebook to maintain in touch with friends, share our concepts, and even observe our favorite producers, it’s no shock that Facebook is sweet for recognizing what topics are trending on-line.

You can check out well-liked hashtags related to your space of curiosity, pop into Facebook groups to see what your viewers is talking about, or simply maintain tuned into what events are displaying up in your Timeline.

You may even want to survey your followers to uncover out what they’re involved with in the meanwhile.


Much like Facebook, Twitter is a hub for all that is happening on-line – from needed social factors to celeb data and each factor else in between.

Check out the Trending half to see what’s scorching on-line correct now, or go to well-liked hashtags in your small business. You can even want to observe public figures and your favorite producers to see what’s being shared and talked about most.


Reddit is underrated, nonetheless it could actually be a extraordinarily helpful gadget, every for finding content material materials and promoting your private.

You can uncover “Subreddits” related to current events, know-how, politics, and nearly any space of curiosity you could take into consideration.

You may even work together with posts to enhance your “karma” so that you need to have further alternate options for engagement by your self posts afterward.

Reddit is often a wonderful place to uncover out what’s happening on the earth of Search engine optimisation, enterprise, and previous.

2. Look Out for Opportunities

Once you are aware of what topics are presently trending in your own home, then you could to look out for alternate options to create some really very good content material materials.

Doing so goes far previous merely writing a spinoff of an current article and even an opinion piece on a gift event. Now is the time to assume outside the sphere.

Rather than scouring the web for ideas, the best technique is to start with what you notice already – your mannequin.

If you are honed in in your mannequin message and what your viewers is in the hunt for, recognizing robust content material materials alternate options ought to be loads easier than starting “from scratch”.

Here are some questions to ask your self when in the hunt for content material materials alternate options:

  • Is there a “gap” in what’s presently being coated? Is there an angle that completely different data outlets and web pages are missing? Can you present a latest sort out a gift concern?
  • What is my viewers involved with at this second? Is there a pressing concern that wishes to be addressed? Sometimes it’s as simple as asking them what they’re involved with, and creating content material materials spherical that.
  • What are your rivals talking about? If your rivals is defending a topic, that’s an amazing indication that you simply ought to be too. Just make it attainable for it is, in reality, associated to your viewers and that your content material materials is genuine.
  • What has labored prior to now? Regardless of what’s trending now, is there a technique or format of content material materials that has labored properly prior to now. Can you replicate your “evergreen” content material materials with a recent twist?
  • What type of content material materials is most linkable in your space of curiosity? This takes a bit little bit of digging, nonetheless by trying your key phrases, you ought to be able to uncover some content material materials gadgets which have carried out properly on-line. If they’ve a extreme selection of top quality hyperlinks, see ought to you may dissect their method and format.

I don’t recommend “starting cold” and defending a trending matter with out doing a bit bit of study first.

If you really understand your viewers, you are going to get a method of what is of curiosity to them and the best way to format your content material materials in an environment friendly method

3. Develop Shareable, Engaging Content

The magnificence of creating content material materials spherical trending topics is that it is comparatively low hazard with doubtlessly extreme rewards.

While getting the cling of it’d take some trial and error, it contains comparatively minimal funding.

That being said, there are some ideas for creating content material materials that will entice hyperlinks and enhance web site guests.

Choose the Best Format

While the go-to for content material materials tends to be weblog posts, typically it’s best to get a bit further inventive.

Think prolonged and laborious about what format may be most partaking for the content material materials you hope to put out.

Would a short video do the trick? A listicle? A humorous cartoon?

The potentialities are nearly infinite.

When it comes to trending topics, most situations people are attempting to get their data as fast as potential.

You want them to know instantly what the content material materials is about, what your particulars are, and what actions you want them to take.

The sooner they will eat it, the additional attainable they’re to share it.

Aim for a Wider Audience

Most of the time when you end up crafting a content material materials promoting and advertising and marketing piece, notably for hyperlinks, you’ll have to tailor it to a singular viewers.

However, what points proper right here is that your content material materials is picked up by a wide range of platforms and is shared at hyperspeed.

By aiming for a wider viewers, there’s further potential for it to be shared all through the web.

It might be not primarily essentially the most conversion-friendly piece you may need put collectively, nonetheless the extent is that it:

  • Generates loads of web site guests.
  • Attracts hyperlinks.

With further shares, the possibilities are in your favor.

Add Images, Infographics & Videos

Adding images, films, and further to your content material materials will solely up the engagement subject, making it further attainable that people will share your content material materials.

This moreover helps it attraction to people who favor completely completely different varieties of knowledge (video, written, and plenty of others.).

Also, by together with completely different choices to your content material materials, you make it easy to repurpose your content material materials for various platforms.

For occasion, you could share your graphics on Instagram, your video on YouTube, promote an infographic by way of piece of email, and further. This opens up far more web site guests channels.

Optimize for Search

Obviously, if web site guests and hyperlinks are your major goals, you’ll have to optimize your content material materials for engines like google.

If you aren’t well-versed in Search engine optimisation however, you could work with a content material materials marketer or Search engine optimisation copywriter to make it attainable to your content material materials follows Search engine optimisation best practices.

Don’t concern in case your website isn’t completely optimized. Your function proper right here is to create content material materials to market all through platforms quickly and procure hyperlinks in a shorter time interval. You can on a regular basis work to optimize your website afterward.

Optimize for Sharing

This ought to be an obvious degree nonetheless it is usually missed.

It ought to be large easy for patrons to share your content material materials as they need. This means making the share buttons accessible in your website, along with an enchanting title and description, and setting a featured image to your publish.

You may even want to optimize your content material materials for cell and even make it accessible in a variety of codecs, if potential. This makes it easy for patrons to share your content material materials to Facebook, Instagram, Twitter, Pinterest, and further.

5. Repurpose Across Platforms

Once it’s time to share your content material materials, it’s worth being strategic about what platforms you are going to movement into your content material materials on and the best way.

Simply sharing a weblog publish on Facebook obtained’t do loads to get you the location guests and hyperlinks you are in the hunt for.

If social media administration isn’t your forte, as soon as extra, it is likely to be worth working with a content material materials promoting and advertising and marketing educated to develop a method to your content material materials.

If that’s not pretty inside the funds, this is a file of ideas to get you started:

  • Turn written content material materials proper right into a slide video with voiceover to share on YouTube.
  • Address the topic by way of Facebook Live in your on-line enterprise internet web page.
  • Add images out of your article in your Instagram Story.
  • Run a advertising and marketing marketing campaign to your piece of email file that includes a hyperlink to your content material materials.
  • Circulate your content material materials in niche-related Facebook Groups.
  • Connect with influencers in your small business to promote your content material materials for you.
  • Run a Facebook or Instagram advert advertising and marketing marketing campaign.
  • Use piece of email outreach to entice hyperlinks to your video, article, or infographic.
  • Run a contest or promotion collectively together with your viewers for a prize in change for social shares.
  • Contact friends and contacts in your neighborhood to share your content material materials.

Keep in ideas what platforms you are already vigorous on and which ones your viewers is sort of definitely to work together on.

Think creatively about how best to repurpose content material materials into a variety of codecs for optimum sharing.

Again, this can doubtless take some trial and error, nonetheless lastly, it’s attainable for you to to see which platforms usher in primarily essentially the most traffics and hyperlinks.

Make a pay attention to this and you’ll be optimistic to fine-tune your technique the next time spherical.


Using trending topics in your content material materials promoting and advertising and marketing could also be an efficient method to go viral in your content material materials and enhance web site guests and hyperlinks to your website.

You needs to be able to carry on excessive of the tendencies, protect your eyes open to alternate options, after which craft content material materials that’s made to work together.

Then, share it like crazy and watch the magic happen!

More Resources:

Image Credits

Featured Image: Shutterstock, modified by creator, November 2018

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