Google to Roll Out New Call-to-Action Extension for Video Ads


Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a model new CTA extension as an alternative.

The new CTA extension for video commercials will probably be utilized to TrueView in-stream commercials, and later, to Bumper commercials and TrueView video discovery commercials.

Advertisers can use the extension when their predominant objective is to drive consciousness or consideration, pretty than clicks and conversions.

Google reminds advertisers that TrueView for movement commercials are nonetheless your best option for driving conversions or clicks to an web website.

Here is an occasion of what the model new call-to-action extension will seem like when utilized to a TrueView in-stream advert:

Google to Roll Out New Call-to-Action Extension for Video Ads

Google supplied little else by the use of aspect regarding the new extension, nonetheless I anticipate further will in all probability be revealed by the purpose it launches in January.

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