Google SEO 101: Here’s How to Update Your Search Results Snippets


Google‘s latest ‘Search for Beginners’ video is a crash course on how to create efficient snippets for search outcomes.

Given that the knowledge is geared towards newbies, what’s coated within the video might already be identified to skilled SEOs.

If you’re new to SEO, or need to refresh your data of search snippets, here’s a fast recap of the video.

Importance of Search Snippets

A search snippet is the first piece of knowledge searchers use when deciding which outcome to click on on.

Google SEO 101: Here’s How to Update Your Search Results SnippetsSelecting a web page primarily based on its snippet

A Google search snippet is greater than only a meta description. A “snippet” refers to each the title and outline, in addition to different essential details about the net web page.

Beyond a title and outline, a snippet might embrace:

  • Date the web page was revealed
  • Author of the web page
  • Price of a product
  • Whether a product is in-stock or not
  • And so on

Page titles ought to describe what the web page has to supply, whereas a very good description is a one or two sentence abstract of the content material on the web page.

Google’s Recommendations: Writing Titles & Descriptions

When writing web page titles, keep away from obscure phrases like “home” for dwelling web page. Also keep away from lengthy titles as they could be truncated in search outcomes

Use descriptive phrases in titles, however don’t be repetitive or use extreme synonyms. Doing so might look spammy to Google and searchers.

Using distinctive titles for every pages is essential. Many content material administration methods enable you to manually enter your individual web page title.

Google SEO 101: Here’s How to Update Your Search Results SnippetsWriting a title and outline in a content material administration system (CMS)

See: SEO Best Practices: How to Create Awesome Meta Descriptions

How Google Generates Search Snippets

The snippets you see in search outcomes are auto-generated by Google. Snippets purpose to emphasize the content material on a web page that greatest relates to a person’s particular search.

The similar web page would possibly present completely different snippets relying on the searcher’s question. Google tries to decide a related and useful title and outline.

That means, even if you happen to manually write out all of your titles and descriptions, Google should select an alternate relying on the question the person entered.

There are two methods of influencing sizzling Google generates a snippet: wealthy outcomes and meta description tags.

This video focuses on solely on meta descriptions, as a separate video was already made about wealthy snippets.

Google SEO 101: Here’s How to Update Your Search Results SnippetsMeta descriptions

Google’s Recommendations: Meta Descriptions

Google says a very good meta description is a brief, related abstract of what a specific web page is about.

Google suggests pondering of a meta description as a “pitch” to persuade a possible buyer to go to your web site. As such, they need to be distinctive and related to every web page.

There’s technically no restrict to how lengthy a meta description could be, however they are going to be truncated in search outcomes as wanted.

For extra steerage on search snippets, see Google’s full video under:



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