Google Responds to Criticism Regarding Desktop Search Changes


Google has issued an official assertion in response to widespread criticism of its latest adjustments to desktop search outcomes.

Last week, Google up to date the look of paid and natural search outcomes on desktop. The most noticeable adjustments embody favicons subsequent to desktop search outcomes, and a plain black “Ad” label subsequent to paid outcomes.

For reference, right here is the brand new look of desktop search outcomes:

Google Responds to Criticism Regarding Desktop Search Changes

And right here is the previous model:

Google Responds to Criticism Regarding Desktop Search Changes

Google claims the brand new “Ad” label is extra outstanding, although many would argue (and have argued) it makes paid outcomes nearly indistinguishable from natural outcomes.

Google’s Response

Google is listening to the suggestions and says, beginning immediately, it would start experimenting with new placements for favicons.

During the experiment, which is alleged to final a number of weeks, some customers won’t see favicons in any respect and others will see favicons in numerous placements.

Google’s full assertion on the matter is as follows:

“We’re dedicated to improving the desktop experience for Search, and as part of our efforts we rolled out a new design last week, mirroring the design that we’ve had for many months on mobile. The design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see a prominent bolded ad label at the top. Web publishers have also told us they like having their brand iconography on the search results page. While early tests for desktop were positive, we are always incorporating feedback from our users. We are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time.”

Note that there’s no point out of any adjustments to the “more prominent” black Ad label. Presumably, the brand new label will stay unchanged for the foreseeable future.



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