Google My Business Launches New Post Type for COVID-19 Related Announcements

Google My Business listings now have entry to a brand new kind of publish designed for bulletins associated to COVID-19.

Some examples of such bulletins are:

  • Temporary closures
  • New working hours
  • Changes to common service, corresponding to shifting to takeout/supply solely
  • Safety precautions being taken by the enterprise
  • In-stock, low inventory, or out of inventory bulletins for excessive demand merchandise
    And so on

COVID-19 replace posts will seem on the high of a enterprise’s profile in native search.

So you may proceed to publish different varieties of posts, and the COVID-19 publish will stay pinned to the highest.

Here’s the way to create certainly one of these posts.

Creating a COVID-19 Post in Google My Business

Here’s the way to publish an announcement associated to COVID-19 in Google My Business.

  • On a desktop pc, check in to Google My Business.
  • From the menu, click on Posts.
  • At the highest of the web page, select the “COVID-19 update” tab. GMB might ask for data corresponding to:
    • Hours of operation and short-term closures
    • Changes to how the enterprise operates, corresponding to takeout or supply solely, name for particulars, or others
    • Updates to how the situation is being managed because it pertains to security and hygiene
    • Requests for assist
  • Click Preview to see your publish earlier than it goes stay.
  • Click Publish whenever you’re happy with the publish.

Google My Business Launches New Post Type for COVID-19 Related Announcements

Other Details About COVID-19 Posts

Published for 14 Days

As it stands, the shelf life for a COVID-19 publish is similar as some other Google My Business publish – 14 days.

That means, if the knowledge stays related after 14 days, the identical publish must be printed once more.

This might change relying on the continuing standing of the pandemic, however for now you must assume the publish will disappear after 14 days.

Available to All Google My Business Listings

These new COVID-19 posts can be found to all listings, whether or not it’s a healthcare group or a neighborhood restaurant.

Every enterprise can use a COVID-19 publish if it must.

Text Only

Unlike common Google My Business posts that permit different varieties of media to be connected, COVID-19 posts permit textual content solely.

Desktop Only

COVID-19 posts will be printed solely from the desktop model of Google My Business.

However, the posts shall be displayed in each desktop search and cellular search.

Source: Google My Business Help


How can my enterprise talk COVID-19 associated bulletins?

Google My Business has a model new publish kind that highlights such bulletins in search outcomes.

How do COVID-19 posts differ from common Google My Business posts?

A COVID-19 publish seems extra prominently by getting pinned to the highest of your online business profile.

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