Google Launches a Series of Blog Posts Highlighting the Value of SEO


Google has revealed the first in what will likely be a sequence of weblog posts devoted to SEO case research.

The purpose of this sequence is to share success tales that exhibit the worth of SEO.

Google says the meant viewers for these case research are individuals who might have some additional convincing that SEO is a good funding.

“We want people to hear about these success stories, so we’re starting a new blog post series that features case studies.

They may, for example, help with convincing a boss’ boss that investing in SEO or implementing structured data can be good for the business.”

Google’s inaugural weblog submit on this sequence focuses on the fundamentals of investing in SEO and the way it has been utilized to assist a firm.

How SEO Lead to A 93% Increase in New Signups

The first case examine on this sequence was shared by none aside from Google’s Gary Illyes.

Illyes spoke to an SEO supervisor named Moon Tae Sung following a presentation at a Google Webmaster Conference in Seoul.

Tae Sung manages SEO for Saramin, which is one of the largest job platforms in Korea.

Saramin affords companies akin to:

  • Job posting suggestions
  • Company and wage data
  • AI-based interviews
  • AI-based headhunting companies

People go to Saramin’s web site to search for jobs, submit functions, and entry data associated to job searches.

Early Success With Google Search Console

Saramin’s SEO efforts date again to 2015 utilizing nothing however Google Search Console.

An total yr was devoted to discovering and fixing crawling errors recognized by Search Console.

This alone result in a 15% enhance in natural search site visitors.

Satisfied with their early success, Saramin determined to speculate extra into SEO.

Gradual Changes for Big Gains

The subsequent step in the course of was learning the Google Search developer’s information and assist middle articles.

Illyes acknowledges that “SEO is a process that may take time to bear fruit.”

To that finish, Saramin targeted on implementing gradual adjustments akin to:

  • Removing poorly written and unhelpful meta tags.
  • Using rel-canonical and eradicating duplicate content material.
  • Applying relevant structured knowledge.

This course of of making these adjustments additionally concerned the use of further Google instruments.

Saramin relied on the Structured Data Testing Tool, Mobile Friendly Test, AMP Test, and PageSpeed Insights.

Eventually, the errors in Search Console’s Index Coverage report turned from crimson to inexperienced.

Even greater than, Saramin noticed an accelerated enhance in natural site visitors.

“The incremental changes reached a tipping point and the traffic continued to rise at a more remarkable speed.

In the peak hiring season of September 2019, traffic doubled compared to the previous year.“

The Results

Along with the increase in organic traffic, the quality of traffic also went up.

Saramin achieved a 93% increase in the number of new sign ups and a 9% increase in conversions.

The work doesn’t end there, however, as Saramin’s SEO manager says “this is only the beginning of our story.”

If you will have an attention-grabbing case examine you wish to share, and doubtlessly get featured in an upcoming weblog submit, Google is accepting submissions.

You can contribute a case examine by signing up for a Google Webmaster Conference close to you and submitting a speak proposal.

Source: Google Webmaster Central Blog



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