Google is Adding Favicons to All Search Results

Google will quickly roll out a brand new search for search outcomes which incorporates favicons in SERPs.

The web site identify and its favicon will seem on the prime of the outcomes card, as proven within the picture above.

“With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”

Google says this new look is useful to searchers as they will extra simply scan the web page of outcomes and determine which supply to get their info from.

This change may also have an effect on how adverts are displayed. A black ‘Ad’ label replaces the inexperienced label, which is displayed on the prime of the cardboard together with a URL.

An advert’s textual content will now start beneath the ‘Ad label, which makes ads easier to distinguish from organic search results.

Lastly, this new look was designed while being mindful of the future, Google says:

“As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content material with clear attribution again to the supply.”

Google’s new search for search outcomes is coming to cellular first and will likely be rolling out over the subsequent few days

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