Google Introduces 3 New Features for Responsive Display Ads


Google is rolling out three new options for responsive show advertisements which are designed to enhance performance and reporting capabilities.

Video Assets

Video property can now be included into responsive show advertisements. This enhanced performance additionally comes an expanded attain to new stock.

Google Introduces 3 New Features for Responsive Display Ads

With video property, advertisers can choose as much as 5 movies from their YouTube channel to show in a responsive show advert.

Responsive show advertisements with video property retain the identical functionality to scale advert creation, testing, and optimization.

Combinations Report

A brand new combos report supplies insights into the efficiency of various artistic asset combos.

Google Introduces 3 New Features for Responsive Display Ads

This new report reveals the highest performing asset combos which are being generated in your responsive show advertisements.

There are separate sections devoted to combos based mostly on photographs, textual content, dynamic feeds, and movies.

To entry the combos report in Google Ads, click on “View Ad Details” within the Ads Table, then choose the “Combinations” tab

Ad Strength Scorecard

The new advert power scorecard will measure how properly your responsive show advertisements are arrange earlier than they go reside.

Google Introduces 3 New Features for Responsive Display Ads

Google Ads will examine for the optimum variety of distinctive headlines, photographs, and descriptions.

Further suggestions are offering by clicking via the “Next steps” highlighted within the scorecard.

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