Google Expands Call-Only Ads With More Text

Google is upgrading call-only advertisements with the choice so as to add as much as two headlines and extra textual content within the description.

The replace, rolling out within the coming weeks, will let advertisers embody two 30-character headlines.

Description strains are additionally growing from 80 characters to 90 characters.

“People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need…

To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail.”

In order to make it simpler to suit each the enterprise identify and a call-to-action within the advert, the enterprise identify is being moved to the start of the advert description.

This offers advertisers extra space within the headline space for a call-to-action, as proven within the instance under:

Google Expands Call-Only Ads With More Text

Google reminds advertisers that being clear and clear in regards to the enterprise and what it gives is a key precept of Google’s call-only promoting insurance policies.

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