Google: Don’t Blindly Stuff Text into Ecommerce Category Pages

Google’s John Mueller cautions ecommerce website online homeowners about together with pointless textual content material to class pages.

This topic received right here up in the meanwhile all through a Twitter chat about ecommerce web sites.

There was a dialogue about bettering pages and whether or not or not or not together with further textual content material is taken into account an enchancment.

Mueller was tagged throughout the chat and chimed in saying website online homeowners must ponder the goal of an online web page and the particular person intent of people who land on the internet web page.

Adding unneeded textual content material to a category internet web page may detract from the particular person intent, which is to browse and buy merchandise. In that method, it’s not an enchancment.

Here’s Mueller’s full statement:

“Another thing to consider is the purpose of your page; what’s the user-intent you’re trying to cover? If you’re adding random information to a category page, is it still an ecommerce page for users with “shopping” intents? Make up your ideas, focus, don’t blindly stuff textual content material.”

So, what must website online homeowners do in its place?

Alternatives to Adding More Text

There are only a few strategies to reinforce an ecommerce class internet web page with out together with further textual content material.

Links to excessive sub-categories, showcasing trending merchandise, or maybe offering a set of matching gear are all strategies in order so as to add associated non-text-based content material materials.

Twitter particular person Dawn Anderson added only a few good gadgets of advice to the chat:

“Too much blah blah text on ecommerce pages is just horrific. Plenty of ways to add content without being words…

Also have found that you don’t need a ton of content for SEO on category pages if you have huge volumes of relevant informationally rich content in other areas cross-linking since the context is clear…

A bit of text is useful but swatches just pushes down the CTA or product. Seen a huge uplift on a project by actually taking this content out.”

In summary, when bettering class pages (or any internet web page), don’t resort to together with further textual content material by default. Think about why prospects are there throughout the first place and assemble spherical that.

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