Google Advises Against Using Tag Manager to Implement Structured Data

Google’s John Mueller advises SEOs not to implement structured data using Google Tag Manager.

While that’s one factor that technically could also be completed, it’s increased to embed structured data immediately on the net web page.

The topic of together with structured data by way of Google Tag Manager has come up sooner than, nevertheless it seems SEOs aren’t getting the message.

Over the earlier week alone I’ve seen Mueller deal with the topic twice on Reddit and as quickly as on Twitter.

His suggestion is always the an identical: You can add structured data with Google Tag Manager, nevertheless you shouldn’t.


As Mueller explains, Google’s algorithms solely use structured data when it’s seen on the net web page.

“On-page SEO should really be visible — it’s hard for Google’s algorithms to give something appropriate weight if we determine that it’s never visible. For example, when adding structured data, our goal is to only use it when we see that it’s visible on the page.”

Mueller echoed his private suggestion when the topic bought right here up on Twitter yesterday.

Note that Google’s private structured data testing system can’t be taught the markup when it’s carried out by way of Google Tag Manager.

Barry Adams responded saying the perfect reply is to embrace it throughout the internet web page’s HTML.

Mueller seconded Adams’ response:

Earlier throughout the week, Mueller gave a similar response on Reddit. If you want the structured data to be used, make it easy for Google to see it.

“Yes! I’d strongly recommend implementing them directly, rather than relying on JavaScript to embed them. Make it as easy as possible to get to this data, if you want it to be used.”

So, there you’ve got it. Don’t use Google Tag Manager to implement structured data. At least not to ensure that you Google to be taught it.

If Google can’t be taught it, what’s the aim of it being there the least bit?

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