Google Ads Makes it Easier to Appeal Disapproved or Limited Ads

Google Ads is launching a characteristic that makes it simpler for advertisers to enchantment coverage choices and get advertisements authorised.

It’s not all the time dangerous actors that get their advertisements disapproved for coverage choices. As Google explains, it can even occur to advertisers with good intentions:

“Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible.”

Appeal Policy Decisions Directly in Google Ads

This new characteristic permits advertisers to resubmit an advert instantly after fixing the coverage situation.

Advertisers can even enchantment the choice with out having to depart the Google Ads interface. Previously, advertisers had to undergo the Google Ads assist workforce so as to enchantment a coverage choice.

To make the most of this new characteristic, merely hover over a disapproved or restricted advert. You’ll see an “appeal” hyperlink if the advert is eligible for an enchantment.


Google Ads Makes it Easier to Appeal Disapproved or Limited AdsHover over an advert and click on “appeal”
Google Ads Makes it Easier to Appeal Disapproved or Limited AdsAppeal disapproved advertisements straight in Google Ads

After submitting an enchantment you possibly can monitor the standing additionally by hovering over the disapproved or restricted advert.

Lastly, Google advises that processing appeals will take longer than ordinary on account of the COVID-19 state of affairs:

“An important note: We’ve been taking action to protect the health of our team members during the evolving COVID-19 situation and reduce the need for people to come into our offices. As a result, we are currently experiencing longer than usual times to process appeals of ad disapprovals.”

Source: Google Ads

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