Google Ads is Removing Two Bidding Strategies in June


Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.

With the capabilities of Target Impression Share, launched ultimate November, Google has decided to not provide the above-mentioned bid strategies.

Target Impression Share is a sensible bidding method which mechanically items bids primarily based on the place the advert will current up.

Advertisers can set bids to have their adverts current up on absolutely the prime of the online web page, wherever in the very best a part of the online web page, or wherever on the search outcomes net web page.

“Target Impression Share offers more flexible and granular controls to optimize for your desired impression share and search page location. And you can use “Absolute top impression share” or “Top impression share” to goal for the very best of the online web page using Target Impression Share.

Starting in late June, advertisers will not be able to add new Target Search Page Location or Target Outranking Share bid strategies.”

Campaigns using Target Search Page Location or Target Outranking Share bid strategies could be mechanically migrated to Target Impression Share.

After migrating to Target Impression share, campaigns could be mechanically optimized primarily based totally on earlier aim areas and historic impression share.



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