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URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. For example, the URL “https://example.com/assets/category_B/subcategory_C/Foo/” can be shortened to “https://example.com/Foo“, and the URL “https://en.wikipedia.org/wiki/URL_shortening” can be shortened to “https://w.wiki/U“. Often the redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink.

Other uses of URL shortening are to “beautify” a link, track clicks, or disguise the underlying address.