Facebook Tests Integrating Stories into the News Feed

Facebook has been noticed testing a redesigned model of the information feed which additionally consists of tales.

In addition, this model of the information feed has a brand new interface which prompts customers to faucet by way of as if they had been viewing a sequence of tales on Instagram or Snapchat.

App researcher Jane Manchun Wong found the check and printed some instance GIFs to Twitter.

Here’s an instance of the tap-through interface in motion:

Here’s one other instance which exhibits an everyday Facebook put up adopted by a narrative:

Wong additionally notes that sponsored posts nonetheless present up in the new interface simply as they’d in the common information feed.

In reality, the very cause why Facebook is creating this information feed could must do with exhibiting extra adverts to customers.

TechCrunch’s Josh Constine speculates {that a} hybrid feed might be Facebook’s answer to its falling inventory value:

“Facebook shares fell 20% when it warned users were moving to Stories faster than advertisers. A posts/Stories hybrid carousel lets Fb stick feed ads in Stories.”

Of course, that is only a check which is certainly not confirmed to roll out in a public launch.

Instagram launched a horizontal feed late final 12 months. It was so hated by customers that Instagram reverted again to its vertical feed in lower than an hour.

So it’s peculiar to see Facebook testing one other sort of horizontal feed so quickly after the first try crashed and burned.

Perhaps the firm thinks it will likely be higher acquired by Facebook customers? I suppose time will inform.

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