Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st


Facebook is making modifications to subscription messaging permissions that may affect chatbots.

Permission to ship subscription messages have to be granted on the Page-level moderately than on the app-level.

Chatbots that ship subscription messages have until December 31st to transition from app-level to page-level permissions.

If you have a chatbot that sends subscription messages then these modifications are important to concentrate to.

These modifications do not apply to chatbots that solely ship regular messages.

Here’s the excellence between the two messaging varieties.

Standard Messaging vs Subscription Messaging

Subscription messaging is utterly completely different from regular messaging.

The key variations are that subscription messages is likely to be despatched outdoor the 24-hour messaging window that applies to plain messages.

Also, subscription messages cannot embody promotional content material materials. So they often embody info content material materials.

They can also be utilized by productiveness apps and personal trackers.

Standard messages, alternatively, can embody promotional content material materials.

However, they are going to solely be despatched all through a 24-hour window that resets any time the actual individual sends a message to the enterprise.

What’s Changing?

Previously, permission to ship subscription messages was granted on the app-level.

So for those that have been using a chatbot service provider that was already accredited to ship subscription messages, you then definately didn’t need any further permissions.

After December 31st, permission to ship subscription messages may be granted on the page-level.

That means explicit individual Facebook pages sending subscription messages should bear an approval course of.

Pages can apply to ship subscription messages by following the steps below:

  • Go to Page Settings > Messenger Platform
  • Under ‘Subscription Messaging’ throughout the ‘Advanced Messaging Settings’ half, click on on the ‘Request’ button.

You will then be supplied with a kind that asks for the following objects of information:

  • A sample message
  • A brief description of how your internet web page will use subscription messaging
  • A short screencast that reveals how people will start a dialog collectively along with your chatbot
  • Examples of subscription messages that the bot will ship
  • Which of the three eligible subscription messaging use circumstances applies to the bot
  • A affirmation that the bot will solely ship non-promotional content material materials, and may abide by all Facebook Platform insurance coverage insurance policies and group necessities

Pages that do not bear the making use of course of above will no longer be able to ship subscription messages after December 31st.

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